Advertising and Media

Check out RMB’s nifty new grad recruitment tool

This is pretty cool. This year, instead of just touring university campuses, South African financial giant Rand Merchant Bank (RMB) is taking a digital…

Are you an inbox hero or villain? Why you should care about email reputation

We’re all accustomed to the generic narrative of hero vs. villain. We see it in Westerns, childrens animations, action films and even soppy romances….

Disaronno hits Vine to give its mini music fest some mini video creativity

Vine may still be newbie on the social media scene, but it’s already being used by major brands to share quirky six second long…

12 ways to nail that digital advertising award

The very first time I attended the Loeries (South Africa’s largest advertising awards) at Sun City back in 2000, I danced with Lowe Bull…

If you need a how-to on real-time stunts, look at Greenpeace.

Both sides won in a real-time stunt with high stakes. Yes, it was dangerous. Yes it will likely not stop anything but you have…

Global mobile ad revenue to hit $9bn in 2013 after massive 2012 surge

If for some reason you still have doubts about the mobile advertising game, this should put them firmly to rest. Global mobile advertising revenues…

The importance of being seamless: From ‘marketing’ to ‘website’ in 3 easy steps

Much has been written about online marketing, whether it is search engine marketing, social media or viral videos. Much of it is also written…

Online branded entertainment: Now sold in a bigger box!

I just watched an episode of Mad Men, but skipped the adverts. There’s possibly an irony to watching a TV show about advertising, but…

Digital is not the death of anything, it’s the awakening of everything else

Earlier this year, Miles Young, the global CEO of Ogilvy and Mather Worldwide said: “The great mistake of today’s business environment is to believe…

Ten things newsroom managers need to know about journalism now

For print newspapers to survive and possibly flourish as digital businesses, some new rules are needed. And they are not necessarily the ones they…

Extreme Makeover: Getting unsexy or difficult brands onto social media

Social media as a marketing platform is what most marketers are talking about these days. Helped by mass worldwide adoption, as well as wilting…

The media is dying, long live the media

Did you know that the first printed books in England would leave a blank rectangle at the beginning of a chapter so that an…

Social media lessons from a Russian meerkat

Social media this and that still seems to bombard us everyday, and South African marketers are quickly coming to grips with it – we…

The digital revolution and the fight for journalism

One of the great joys of my annual trip to London as a judge of the CNN Multichoice African Journalist of the year awards,…

Coming to a phone near you: Six examples of how social media took the starring role in the news

Until Twitter came along and blew the lid off news coverage of the Iranian elections last year, many of us were scratching our heads…

The battle for budget in the digital space

2010, another year, another marketing budget, another significant year-on-year increase in the amount corporates intend on investing in digital. As an eMarketer, this is…

Why News Roulette is such a great idea

Just as Nick was about to pull the trigger in the final, deadly game of Russian Roulette in the ‘Deer Hunter’, the tape in…

We are going to need artists

In a lecture room in Johannesburg recently I finished my class with a slide with only a strange square image that looked like a…

Clay Shirky to headline South African web conference

Clay Shirky, one of the world’s leading thinkers and writers on the social and economic effects of Internet technologies, will be the keynote speaker…

iAds: How Apple is putting more sheep in the walled garden

It has not been long since Apple’s acquisition of Quattro Wireless and their clamp-down on location-based mobile advertising. At the time many industry analysts questioned…

Lenovo at MWC 2025: AI-Powered Laptops, Sustainable Concepts, and a Glimpse into the Future

Smart Tech: Turning the Tide on South Africa’s Water Crisis

Celebrating Innovation: Redmi Note 14 Post-Launch Event in South Africa

Verto Launches Global Business Award to Fuel African Startup Expansion

GITEX Africa: Shaping the Future of Tech and Positioning Africa as a Global Powerhous

Gozem Secures $30M Series B to Fuel Super App Expansion Across Francophone Africa

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Lucid CEO becomes strategic advisor

Golf 8.5 update with lots of Life

Tariffs trump US new car affordability needs