Advertising and Media

CPCs are falling for Google Ads: here are 5 reasons why

There’s been a ton of grumbling and conspiracy theories in the search engine marketing community about how new enhanced campaigns — the biggest and…

Getting branded content right: ‘The Beauty Inside’ example

Pereira & O’Dell’s Cannes Lions Grand Prix winner for Intel and Toshiba, The Beauty Inside, is an undeniably beautiful piece of work. In addition…

Trouble with the law: could your Adwords be infringing on trademarks?

The issue of Adwords has become increasingly important in trade mark law. When you buy a word from Google as an Adword, this has…

Data journalist? Here’s how to deal with the changes to ScraperWiki

Scraping is an important tool for data journalists. Sometimes you are lucky, and can download your data or copy-paste them from a website. Bad…

Check out RMB’s nifty new grad recruitment tool

This is pretty cool. This year, instead of just touring university campuses, South African financial giant Rand Merchant Bank (RMB) is taking a digital…

Are you an inbox hero or villain? Why you should care about email reputation

We’re all accustomed to the generic narrative of hero vs. villain. We see it in Westerns, childrens animations, action films and even soppy romances….

A basic guide to AdWords and search

The highest proportion of a marketing budget is typically spent on offline media advertising, the interruptions during your favourite TV show, or the print…

User-generated content: Myths and lessons learnt

Demotix is a London-based, award-winning “citizen journalism” website and photo agency. The site has around 15 000 members in 190 countries who contribute content…

The entrepreneurial illusion explained

Entrepreneur, entrepreneur, entrepreneur… You hear this word over and over again, yet few bother to look it up in the dictionary. Go on, prove…

The importance of being seamless: From ‘marketing’ to ‘website’ in 3 easy steps

Much has been written about online marketing, whether it is search engine marketing, social media or viral videos. Much of it is also written…

Online branded entertainment: Now sold in a bigger box!

I just watched an episode of Mad Men, but skipped the adverts. There’s possibly an irony to watching a TV show about advertising, but…

Digital is not the death of anything, it’s the awakening of everything else

Earlier this year, Miles Young, the global CEO of Ogilvy and Mather Worldwide said: “The great mistake of today’s business environment is to believe…

Ten things newsroom managers need to know about journalism now

For print newspapers to survive and possibly flourish as digital businesses, some new rules are needed. And they are not necessarily the ones they…

Extreme Makeover: Getting unsexy or difficult brands onto social media

Social media as a marketing platform is what most marketers are talking about these days. Helped by mass worldwide adoption, as well as wilting…

The media is dying, long live the media

Did you know that the first printed books in England would leave a blank rectangle at the beginning of a chapter so that an…

Social media lessons from a Russian meerkat

Social media this and that still seems to bombard us everyday, and South African marketers are quickly coming to grips with it – we…

The digital revolution and the fight for journalism

One of the great joys of my annual trip to London as a judge of the CNN Multichoice African Journalist of the year awards,…

Coming to a phone near you: Six examples of how social media took the starring role in the news

Until Twitter came along and blew the lid off news coverage of the Iranian elections last year, many of us were scratching our heads…

The battle for budget in the digital space

2010, another year, another marketing budget, another significant year-on-year increase in the amount corporates intend on investing in digital. As an eMarketer, this is…

Partnerships in the Spotlight as Everlytic Celebrates 15 Years

Opera Mini Helps South Africans Stay on Top of Every Game

High End Devices Unlock Superior Mobile Experiences in South Africa

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel