Advertising and Media

12 ways to nail that digital advertising award

The very first time I attended the Loeries (South Africa’s largest advertising awards) at Sun City back in 2000, I danced with Lowe Bull…

If you need a how-to on real-time stunts, look at Greenpeace.

Both sides won in a real-time stunt with high stakes. Yes, it was dangerous. Yes it will likely not stop anything but you have…

Global mobile ad revenue to hit $9bn in 2013 after massive 2012 surge

If for some reason you still have doubts about the mobile advertising game, this should put them firmly to rest. Global mobile advertising revenues…

Thirsty for an ice cold draught? Pour one…with your mind!

Pouring the perfect draught is no mean feat. It takes time and skill before you can get the perfect beer to “head” ratio. But…

Interest, engagement, loyalty: mobile marketing in the mainstream

In a fragmented media landscape, companies have to fight for consumers’ attention. It’s time for companies to rethink how they connect with their customers….

Meet ‘Coffee Town’, College Humor’s bizarre latest feature length film

It seems College Humor is trying its hand something more than just quirky shorts for the internet. The site is releasing a feature-length comedy…

Homepage takeovers are wildly inefficient: here’s why

Earlier this year, Digiday revealed how much brands are paying to take over the homepage of major sites across the web, and the results…

Ten things newsroom managers need to know about journalism now

For print newspapers to survive and possibly flourish as digital businesses, some new rules are needed. And they are not necessarily the ones they…

Extreme Makeover: Getting unsexy or difficult brands onto social media

Social media as a marketing platform is what most marketers are talking about these days. Helped by mass worldwide adoption, as well as wilting…

The media is dying, long live the media

Did you know that the first printed books in England would leave a blank rectangle at the beginning of a chapter so that an…

Social media lessons from a Russian meerkat

Social media this and that still seems to bombard us everyday, and South African marketers are quickly coming to grips with it – we…

The digital revolution and the fight for journalism

One of the great joys of my annual trip to London as a judge of the CNN Multichoice African Journalist of the year awards,…

Coming to a phone near you: Six examples of how social media took the starring role in the news

Until Twitter came along and blew the lid off news coverage of the Iranian elections last year, many of us were scratching our heads…

The battle for budget in the digital space

2010, another year, another marketing budget, another significant year-on-year increase in the amount corporates intend on investing in digital. As an eMarketer, this is…

Why News Roulette is such a great idea

Just as Nick was about to pull the trigger in the final, deadly game of Russian Roulette in the ‘Deer Hunter’, the tape in…

We are going to need artists

In a lecture room in Johannesburg recently I finished my class with a slide with only a strange square image that looked like a…

Clay Shirky to headline South African web conference

Clay Shirky, one of the world’s leading thinkers and writers on the social and economic effects of Internet technologies, will be the keynote speaker…

iAds: How Apple is putting more sheep in the walled garden

It has not been long since Apple’s acquisition of Quattro Wireless and their clamp-down on location-based mobile advertising. At the time many industry analysts questioned…

Learning from the Telegraph

On May 24 1844 Samuel Morse sent his message over a copper wire from Baltimore to Washington. The telegraph was the starting point of…

Citizen journalism to shake up SA?

After landing a job as the Citizen Journalism Trainer at Grocott’s Mail, I sat down to do some research on the subject. So I…

Q&A with SpeakZA founder

Sipho Hlongwane is one of the more popular contributors on the Mail & Guardian Online’s Thought Leader blog. At the end of March, he…

Who paid the town crier?

I heard the death knells three years ago. I was a regular features contributor to The Scotsman, the Scottish daily newspaper. I’d written an…

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