SEO has entered a new era in 2026. AI tools are more powerful, users expect instant results and Google continues tightening its criteria for…
How many pageviews make an insult insulting?
The global protests against the anti-Muslim Innocence of Muslims YouTube clip raises the issue that anyone could post a video insulting to a religion…
What the ‘iYawn 5’ reveals about the dire state of tech journalism
Tech journalists swarmed into Yerba Buena in San Francisco earlier this week to cover the much-anticipated Apple iPhone 5 launch. Some news organisations sent…
Forget the ‘likes’: the best social campaigns are smaller, engaged
I was sitting in a strategy meeting the other day of a company that was scoping out media and platforms for its below the…
9 social media do’s and don’ts to remember for your next campaign
An important rule that you should always be aware of when you are busy with a social media campaign is that it takes quite…
