F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Branding your business to be digitally relevant
Sticking Facebook, Twitter and LinkedIn logos on your website, offline adverts and email signatures does not make your business any more digitally relevant than…
The importance of the ‘long tail’ in SEM campaigns
At a recent digital marketing conference I attended, I heard one speaker talk about the irrelevancy of the ‘long tail’ and how concentrating on…
Following ultimatum, WikiLeaks credit card donations reinstated
Mere days after issuing an ultimatum to Visa and Mastercard to lift their seven-month ban on donating to Wikileaks, the whistle-blowing website has claimed…
Finding that mobile marketing ‘sweet spot’
Mobile marketing is hot! After years of false dawns, brands and agencies are recognising the mobile channel as an essential element of the marketing…
