Advertising and Media

“When last did you click on a banner?” I am yet to get an answer to this question that doesn’t begin with a panicked…

When starting a new lead generation, mobile marketing, social media or brand awareness campaign, I’m often asked – “what is the magic bullet with…

Agencies specialising in digital marketing in South Africa and abroad are falling increasingly vulnerable to the loom and doom of staff churn. In a…

If your affiliate marketing programmes have taken off domestically, chances are you’re considering international expansion as a natural next step. After all, a global…

Let us start with the basic definition of a landing page. A landing page is essentially a webpage that captures the visitor’s attention and…

2015 has been a long year, with a myriad of new algorithms affecting search and social media, content quality taking center stage, long form…