Advertising and Media

Instagram fast becoming a powerful marketing tool in SA

Facebook-owned Instagram has grown exponentially over the last few years and brands are adopting ways to utilise this social media platform to tell a…

Apple’s new products star in stunning advertisements

In Apple’s bid to show off the features of the iPhone 7 and Apple Watch Series 2, the Cupertino-based tech giant has released three…

Huffington Post, Media24 team up for HuffPost SA

A South African edition of the Huffington Post will be coming later this year, courtesy of a deal between the publisher and Media24. HuffPost…

BREAKING: Daily Maverick gets R12m funding round

The holding company for local online news publication the Daily Maverick has announced the conclusion of a R12-million funding round. The round comes in the…

Is your brand getting on the SA eSports bandwagon?

A new summit at rAge 2016 aims to educate brands about the burgeoning SA eSports scene. The eSports Branding Summit, a partnership between rAge and Global…

Stream ripping now a bigger issue than illegal downloads

Torrent groups and downloads have traditionally been the biggest thorn in the music industry’s side, but it looks like stream-ripping is the industry’s new arch-nemesis According…

4 big digital marketing trends SA will see in 2016

As we all wind down (read: freak out, break out in hives) and skid into the much needed holiday season, it’s important to take…

Turn your customers into brand ambassadors with referrals

Often when new brands are looking for ways to expand their digital footprint online through social media, one powerful method often overlooked is turning…

SA online advertising revenue now worth more than R1.5-billion

If you’re in the digital advertising space, the latest IAB SA Internet Advertising Revenue Report comes with some seriously good news. According to the…

What everyone in marketing needs to know about data analytics

The expansive growth of the internet is evident as the telecoms industry is spending billions in infrastructure to boost internet penetration even further. In…

2016: the year of the consumer snitch

Never waste a good crisis… this advice to business leaders was bandied about during the global financial meltdown and subsequent recession. Well, another crisis…

M&C Saatchi PLC acquires independent digital player Creative Spark

M&C Saatchi, the London-based agency network, on Friday announced that it has acquired a majority stake in Creative Spark — the five-year-old digital agency…

Visually wired: human physiology and content marketing success

Photo: Stuart Miles The above image serves no other purpose than to prove a point. The point is this: the image was the first thing…

6 tips for creating effective back links for your websites

The intrinsic quality of the back link is derived from the content from where it is generated. In order to reeve maximum benefit from…

How learning to code can make you a better CMO

Most marketing executives think learning to code is strictly for programmers. After all, CMOs have enough to do without taking on tasks they can…

Your marketing and sales efforts must be data driven

Marketing and sales are the genesis of organizational growth and success and while noble and necessary, as disciplines, they are not without their detractors….

How to protect your online reputation with magnetic content

Protecting your online reputation and digital footprint with magnetic content can be the answer to any bad criticism and negative comments you receive online…

Addressable TV is here, and we’re all for sale

Up until recently, television advertiser’s ability to optimize and direct content was relatively limited – beyond targeting certain media markets, channels or TV programs,…

Why you need to recognise the needs of your customers before they do

In the not so distant past shoppers used to rely on a familiar sales person, may be the proprietor of the general store in…

Online marketing, offline marketing: it’s all the same these days

Remember when marketing executives had to convince their bosses to put time and resources into “that internet thing”? Well, bar a few stubborn hangers-on,…

Here’s what your business needs to know about cross-generation communication

Parents know what it’s like to lose track of their kids when it comes to communication. Children grow into a space influenced by the…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China