Advertising and Media

Kansas City Diaries: the art of organic search

Kansas City Diaries is an exclusive article series by Natalie Pool as she goes undercover at VML’s global agency headquarters in Kansas City, USA,…

Publishing power: blasting the tech barrier to innovative ideas and content

Enterprise organisations still caught in the dark ages of taking days, even weeks to publish simple content changes need to look hard at their…

Google now lets you ‘Fact Check’ News articles

Mountain View’s Google has announced that its News portal will now include “Fact Check” tags to “help readers find fact checking in large news…

Are South African brands ready for augmented reality?

Although augmented reality (AR) technology is not new, it is only now beginning to gain the attention of media and marketing professionals. The big…

Google Pixel is a physical search bar, according to ad

Google doesn’t do subtle any more. Sure, Google Tricks weren’t exactly marks of elegance, nor are the coy names for its Google Pixel smartphones’…

TasteMonster uses AI to recommend movies and series you’ll like

Often, the biggest issue with binge-watching series or movie sequels is finding content you’ll actually enjoy. That’s the problem local service TasteMonster is trying…

Instagram fast becoming a powerful marketing tool in SA

Facebook-owned Instagram has grown exponentially over the last few years and brands are adopting ways to utilise this social media platform to tell a…

Email is dead . . . . Long live email

Even with the proliferation of new communication platforms that are now available such as social media and mobile communication apps, email is still the…

International websites: what you need to know for SEO

How do you open new markets with an international website? Create a localized experience with your website. Garnering a strong search engine ranking and…

5 things to know before your affiliate marketing programmes go international

If your affiliate marketing programmes have taken off domestically, chances are you’re considering international expansion as a natural next step. After all, a global…

Landing pages: their use and importance in today’s online marketing scenario

Let us start with the basic definition of a landing page. A landing page is essentially a webpage that captures the visitor’s attention and…

5 tips in winning the 2016 content marketing challenge

2015 has been a long year, with a myriad of new algorithms affecting search and social media, content quality taking center stage, long form…

‘Tis the season to go the extra mile for your customers

With only a couple of weeks to go until Christmas, shoppers are starting to feel a bit stressed by the insane nightmare of mass…

4 big digital marketing trends SA will see in 2016

As we all wind down (read: freak out, break out in hives) and skid into the much needed holiday season, it’s important to take…

Turn your customers into brand ambassadors with referrals

Often when new brands are looking for ways to expand their digital footprint online through social media, one powerful method often overlooked is turning…

SA online advertising revenue now worth more than R1.5-billion

If you’re in the digital advertising space, the latest IAB SA Internet Advertising Revenue Report comes with some seriously good news. According to the…

What everyone in marketing needs to know about data analytics

The expansive growth of the internet is evident as the telecoms industry is spending billions in infrastructure to boost internet penetration even further. In…

2016: the year of the consumer snitch

Never waste a good crisis… this advice to business leaders was bandied about during the global financial meltdown and subsequent recession. Well, another crisis…

M&C Saatchi PLC acquires independent digital player Creative Spark

M&C Saatchi, the London-based agency network, on Friday announced that it has acquired a majority stake in Creative Spark — the five-year-old digital agency…

Visually wired: human physiology and content marketing success

Photo: Stuart Miles The above image serves no other purpose than to prove a point. The point is this: the image was the first thing…

6 tips for creating effective back links for your websites

The intrinsic quality of the back link is derived from the content from where it is generated. In order to reeve maximum benefit from…

How learning to code can make you a better CMO

Most marketing executives think learning to code is strictly for programmers. After all, CMOs have enough to do without taking on tasks they can…

ASUS and AMD Launch AI-Driven Expert P Series PCs for South African SMBs

Calls vs Puts: Understanding the Two Types of Options

HONOR celebrates Amajita’s AFCON win with 400 Lite smartphone drop