Advertising and Media

Google now lets you ‘Fact Check’ News articles

Mountain View’s Google has announced that its News portal will now include “Fact Check” tags to “help readers find fact checking in large news…

Are South African brands ready for augmented reality?

Although augmented reality (AR) technology is not new, it is only now beginning to gain the attention of media and marketing professionals. The big…

Google Pixel is a physical search bar, according to ad

Google doesn’t do subtle any more. Sure, Google Tricks weren’t exactly marks of elegance, nor are the coy names for its Google Pixel smartphones’…

TasteMonster uses AI to recommend movies and series you’ll like

Often, the biggest issue with binge-watching series or movie sequels is finding content you’ll actually enjoy. That’s the problem local service TasteMonster is trying…

Instagram fast becoming a powerful marketing tool in SA

Facebook-owned Instagram has grown exponentially over the last few years and brands are adopting ways to utilise this social media platform to tell a…

Apple’s new products star in stunning advertisements

In Apple’s bid to show off the features of the iPhone 7 and Apple Watch Series 2, the Cupertino-based tech giant has released three…

Huffington Post, Media24 team up for HuffPost SA

A South African edition of the Huffington Post will be coming later this year, courtesy of a deal between the publisher and Media24. HuffPost…

5 things to know before your affiliate marketing programmes go international

If your affiliate marketing programmes have taken off domestically, chances are you’re considering international expansion as a natural next step. After all, a global…

Landing pages: their use and importance in today’s online marketing scenario

Let us start with the basic definition of a landing page. A landing page is essentially a webpage that captures the visitor’s attention and…

5 tips in winning the 2016 content marketing challenge

2015 has been a long year, with a myriad of new algorithms affecting search and social media, content quality taking center stage, long form…

‘Tis the season to go the extra mile for your customers

With only a couple of weeks to go until Christmas, shoppers are starting to feel a bit stressed by the insane nightmare of mass…

4 big digital marketing trends SA will see in 2016

As we all wind down (read: freak out, break out in hives) and skid into the much needed holiday season, it’s important to take…

Turn your customers into brand ambassadors with referrals

Often when new brands are looking for ways to expand their digital footprint online through social media, one powerful method often overlooked is turning…

SA online advertising revenue now worth more than R1.5-billion

If you’re in the digital advertising space, the latest IAB SA Internet Advertising Revenue Report comes with some seriously good news. According to the…

What everyone in marketing needs to know about data analytics

The expansive growth of the internet is evident as the telecoms industry is spending billions in infrastructure to boost internet penetration even further. In…

2016: the year of the consumer snitch

Never waste a good crisis… this advice to business leaders was bandied about during the global financial meltdown and subsequent recession. Well, another crisis…

M&C Saatchi PLC acquires independent digital player Creative Spark

M&C Saatchi, the London-based agency network, on Friday announced that it has acquired a majority stake in Creative Spark — the five-year-old digital agency…

Visually wired: human physiology and content marketing success

Photo: Stuart Miles The above image serves no other purpose than to prove a point. The point is this: the image was the first thing…

6 tips for creating effective back links for your websites

The intrinsic quality of the back link is derived from the content from where it is generated. In order to reeve maximum benefit from…

How learning to code can make you a better CMO

Most marketing executives think learning to code is strictly for programmers. After all, CMOs have enough to do without taking on tasks they can…

Your marketing and sales efforts must be data driven

Marketing and sales are the genesis of organizational growth and success and while noble and necessary, as disciplines, they are not without their detractors….

How to protect your online reputation with magnetic content

Protecting your online reputation and digital footprint with magnetic content can be the answer to any bad criticism and negative comments you receive online…

Celebrating Innovation: Redmi Note 14 Post-Launch Event in South Africa

How iGaming is becoming more accessible in South Africa

HP Ditches the 15-Minute Wait: Is This the End of Customer Service Hell?

GITEX Africa: Shaping the Future of Tech and Positioning Africa as a Global Powerhous

Gozem Secures $30M Series B to Fuel Super App Expansion Across Francophone Africa

Koop’s AI Housekeeper: Could This Be the Solution to SA’s Startup Compliance Headache?

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Lucid CEO becomes strategic advisor

Golf 8.5 update with lots of Life

Tariffs trump US new car affordability needs