Advertising and Media

Transformational leadership is needed for an inclusive and diverse digital industry

We are called for such a time as this. More people on the planet own mobile phones than toothbrushes. These levels of mobile technology…

M&C Saatchi snaps up Dalmatian Advertisng

M&C Saatchi has on Tuesday announced that it had acquired Dalmatian Advertising, a small Cape Town-based agency. Formerly known as Domino Digital, the agency’s…

4 weird Parlotones marketing mashups through the years

Whether you like the band’s music or not, you can’t deny that South African rockers The Parlotones are marketing powerhouses, owing to its partnerships…

Digital assistants, social & mobile: 7 new SEO strategies to look out for

Is SEO dead? If you are an online marketer, you must have come across this question on a myriad of forums. In fact, a…

Relevance, value, creative and the customer in digital marketing

I love the industry I work in with a passion, but the truth is we know that the old game is over. Creativity is…

There’s money in smileys: emoji-based ad-targeting comes to Twitter

For users, Twitter’s just getting stranger and stranger. It’s latest move however will probably be loved by advertisers. The company has announced that it…

What impact could ad-blocking have for SA’s online publishers?

Apple has included a tool in its latest mobile operating system, iOS9,that will block adverts on iPhones and iPads as a default in its…

5 things you need to know about using comments to build up your blog following

Just about every company or business has a blog, we don’t need to go into detail on why this is important, but we all…

M4JAM now allows brands to do DIY research campaigns

South African microjobbing and research startup M4JAM has announced a new feature that allows brands to conduct their own consumer research. The feature, called…

Johnny Walker adds a shot of tech, entrepreneurship to its local ad mix

It’s no small thing when one of the world’s most iconic brands abandons one of the most iconic campaigns of the last few decades…

ONTAPtv.com: what you should know about South Africa’s new à la carte on demand video service

On Wednesday South Africa received a new video on demand (VoD) service in the shape of ONTAPtv.com. This new service, which has packages starting at…

4 reasons people hate your website’s content

All businesses trying to make a buck online quickly learn that content is king. The content you put on your website or share through…

Sony uses Moneypenny to sell a camera, the Xperia Z5

The James Bond series has been pretty heavy on product placement for some time now, but things have clearly hit a new level with…

Gil Oved, Ran Neu-Ner speak to Memeburn about The Creative Counsel’s record acquisition

On Thursday, The Creative Counsel (TCC) confirmed that it had been acquired by Publicis Groupe, the French advertising mega-corp. Memeburn first broke news of…

Confirmed: Publicis acquires The Creative Counsel in record deal

The Creative Counsel, South Africa’s largest advertising and marketing agency, today confirmed its acquisition by French advertising giant Publicis. Memeburn first broke news of…

From Aristotle to AI: the evolution of storytelling [Digital Edge]

Stories are the organising principle of reality. That’s as true today as it was at the dawn of human consciousness. But the way we…

Learning from BuzzFeed: creating branded content your audience will love

Whether you’re a blogger or a brand, you’ve grown and refined your tone and approach to creating and sharing content with your audience over…

Here’s what you need to know about putting RTB to work in an integrated digital strategy

Real-time bidding (RTB), a type of programmatic buying, is rapidly gaining currency in South Africa’s digital media landscape. A growing number of brands are…

10 rules of engagement for effective content marketing

We have all heard that content marketing is new wave of marketing, and that if you are not in content marketing you stand to…

The ‘so what’ marketing analysis on the growth of mobile in South Africa

It’s an obvious truth that South African mobile penetration is at an all-time high. The Cape Times has just reported a 100% rise in…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China