The App That Rules Them All If the internet disappeared tomorrow, South Africans would still have WhatsApp. It has become the country’s everything app,…
Call to action 101: here’s how to use them on your blog
Using optimised calls to action in your digital marketing campaign can be a game changer. It can also be used in every blog post that you…
Digital everywhere: it’s time to break our attachment to traditional advertising
The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge…
Biting the hand that feeds: the trouble with ‘that’ dog-fighting billboard
I will never forget the day my first year marketing communications lecturer showed us a series of shock tactic ads, mostly from NPOs (Not…
How to generate more conversions with magnetic content
If you are into digital marketing or just looking for new ways on how you can generate more conversions online for your brand, I’m…
