SEO has entered a new era in 2026. AI tools are more powerful, users expect instant results and Google continues tightening its criteria for…
Build and protecting your online reputation: a brief how to guide
In today’s digital lifestyle, no matter what you do or where you are in life, it’s important to have a good and solid digital…
Want a RankBrain-friendly website? Here are 5 key pointers
Google is now using the RankBrain machine-learning system to process each and every search query it receives. Fuelled by AI, RankBrain is a query…
Digital everywhere: it’s time to break our attachment to traditional advertising
The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge…
Biting the hand that feeds: the trouble with ‘that’ dog-fighting billboard
I will never forget the day my first year marketing communications lecturer showed us a series of shock tactic ads, mostly from NPOs (Not…