We all have them. Those apps we open without thinking. Not because we need anything in particular, but because they feel… safe, in some…
5 debunked myths about selling and marketing on social media
When marketers think about social media, they mostly regard it as a top-of-the-funnel tool. Specifically, it’s an avenue for communication that’s best used to…
Biting the hand that feeds: the trouble with ‘that’ dog-fighting billboard
I will never forget the day my first year marketing communications lecturer showed us a series of shock tactic ads, mostly from NPOs (Not…
How to generate more conversions with magnetic content
If you are into digital marketing or just looking for new ways on how you can generate more conversions online for your brand, I’m…
How to be more creatively calculated in your marketing efforts
I always thought that being a contrarian was a smart idea. Going against the norm, doing things in ways nobody else would. That is…
