Advertising and Media

Want a RankBrain-friendly website? Here are 5 key pointers

Google is now using the RankBrain machine-learning system to process each and every search query it receives. Fuelled by AI, RankBrain is a query…

Digital everywhere: it’s time to break our attachment to traditional advertising

The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge…

Biting the hand that feeds: the trouble with ‘that’ dog-fighting billboard

I will never forget the day my first year marketing communications lecturer showed us a series of shock tactic ads, mostly from NPOs (Not…

How to generate more conversions with magnetic content

If you are into digital marketing or just looking for new ways on how you can generate more conversions online for your brand, I’m…

How to be more creatively calculated in your marketing efforts

I always thought that being a contrarian was a smart idea. Going against the norm, doing things in ways nobody else would. That is…

Transformational leadership is needed for an inclusive and diverse digital industry

We are called for such a time as this. More people on the planet own mobile phones than toothbrushes. These levels of mobile technology…

M&C Saatchi snaps up Dalmatian Advertisng

M&C Saatchi has on Tuesday announced that it had acquired Dalmatian Advertising, a small Cape Town-based agency. Formerly known as Domino Digital, the agency’s…

Why creating Google Analytics alerts is a very smart idea

With digital marketing and growth hacking, measuring what you are doing is an absolute must. If you are starting with digital marketing or have…

What effect could wearables have on email marketing?

While marketing departments are still heavily engrossed in formulating strategies for conquering mobile users, another hyped-up and disruptive technology is here to make their…

Next-level personalisation for super-effective email campaigns

Personalisation. Everybody knows they should be doing it, but no-one is. That’s not an exaggeration: 94% of companies say personalisation is vital to current…

5 ways Africa is leading the way in the digital transformation of BBC News

Digital innovation, falling mobile data prices and the proliferation of connected devices across the world mean that we are witnessing the most radical transformation…

The Internet of customers is just getting started

Over the past 15 years, marketers have seen new channels proliferate, customer behaviour change, and old practices become redundant at a dizzying speed –…

What impact could ad-blocking have for SA’s online publishers?

Apple has included a tool in its latest mobile operating system, iOS9,that will block adverts on iPhones and iPads as a default in its…

5 things you need to know about using comments to build up your blog following

Just about every company or business has a blog, we don’t need to go into detail on why this is important, but we all…

M4JAM now allows brands to do DIY research campaigns

South African microjobbing and research startup M4JAM has announced a new feature that allows brands to conduct their own consumer research. The feature, called…

Johnny Walker adds a shot of tech, entrepreneurship to its local ad mix

It’s no small thing when one of the world’s most iconic brands abandons one of the most iconic campaigns of the last few decades…

ONTAPtv.com: what you should know about South Africa’s new à la carte on demand video service

On Wednesday South Africa received a new video on demand (VoD) service in the shape of ONTAPtv.com. This new service, which has packages starting at…

4 reasons people hate your website’s content

All businesses trying to make a buck online quickly learn that content is king. The content you put on your website or share through…

Sony uses Moneypenny to sell a camera, the Xperia Z5

The James Bond series has been pretty heavy on product placement for some time now, but things have clearly hit a new level with…

Gil Oved, Ran Neu-Ner speak to Memeburn about The Creative Counsel’s record acquisition

On Thursday, The Creative Counsel (TCC) confirmed that it had been acquired by Publicis Groupe, the French advertising mega-corp. Memeburn first broke news of…

Confirmed: Publicis acquires The Creative Counsel in record deal

The Creative Counsel, South Africa’s largest advertising and marketing agency, today confirmed its acquisition by French advertising giant Publicis. Memeburn first broke news of…

From Aristotle to AI: the evolution of storytelling [Digital Edge]

Stories are the organising principle of reality. That’s as true today as it was at the dawn of human consciousness. But the way we…

Epson Survey Reveals Surge in Demand for Projectors as Home Cinema Trend Takes Off

Opera Mini Brings Free AI to South Africa, Tackling Data Costs and Boosting Digital Inclusion

HONOR X7c: Does This Budget Beast Deliver on Battery and That 108MP Camera?

Umvuzo Health Turns 21 with a Tech-Driven Medtech Model That’s Redefining Corporate Healthcare

Kazang Brings Card Payments to Spaza Shops, Driving Fintech-Fuelled Financial Inclusion

Flutterwave Launches Accelerate Workshop to Upskill Young Africans in Tech

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Slate Truck is an outrageously sensible pickup

Red Bull wings for Lucid – not Tesla

Gravity is a true driver’s EV SUV