Advertising and Media

Google Maps ups ad game to help businesses capture mobile users

Google is about to get a lot more evil especially if you hold an absolute hatred for advertisements. Google Maps is getting a slew…

6 powerful collaboration tools for digital agencies

Digital agencies can be called as a conglomeration of many stakeholders such as in-house employees, freelancers, agency partners, clients, and of course the audience!…

32 of the most influential women in SA digital marketing [Digital All Stars]

Digital All Stars is a series of 24 articles which aims to celebrate the best of South African digital. The articles, which will appear…

Creating brand value through your company’s user experience

Technology offers an array of unending solutions, convenience and innovations that will thrill just about anyone. This progress has resulted in consumers who seek…

Need proof that content marketing is the future? Here it is

There is currently a heated debate going on between business owners across the globe: SEO vs. content marketing – which will do more for…

Programmatic buying and what it means for advertisers

Programmatic buying is often described as ‘the future of display advertising’, but with the inevitable expansion of the digital media landscape, specifically display ads,…

Mortimer Harvey buys direct marketing agency Action Ambro’s

Mortimer Harvey, the 24-year-old advertising and communications agency, on Thursday announced that it has acquired direct marketing outfit Action Ambro’s. The Johannesburg-based Action Ambro’s…

Can your target market reach you online?

Most often, small businesses assume that organic search engine traffic with an excellent SEO campaign is all that is required to get the best…

New Moto G ad features camels, Tinder

Motorola has released the first ad for its brand new Moto G smartphone and it’s pretty fun, if a little weird. The ad opens…

5 questions to ask before hitting ‘publish’ on branded content

In the midst of the content marketing rush, great content is becoming increasingly elusive. We can’t all be Red Bull overnight, but while everyone…

5 ways to optimise email marketing

Of all the marketing channels available to marketers, email is still the most effective. According to an article published by Mc Kinsey, email remains…

Times Media poaches Media24’s Lisa Macleod for top digital job

Times Media has announced the appointment of Lisa Macleod as its new head of digital. Macleod, who has been in the industry for the…

Independent agencies really do still matter in South Africa’s digital landscape

Over the past couple of years, the digital landscape in South Africa has shifted dramatically. We’ve seen international advertising players invest in the market,…

Should the SA digital space worry about its poor Cannes Lions showing?

This year, the Cannes Lions International Festival of Creativity was not a happy hunting ground for South Africa’s digital agencies. In fact, the only…

4 ecommerce marketing trends you should really know about

The past 15 years have seen Ecommerce grow immensely. Now with the growth in technology, the pioneers of e-commerce stores are trying to make…

‘People are the digital economy’: staying relevant in an age of digital disruption

How do you ensure that your business remains relevant in an age where technology evolution is taking place so rapidly? What is the best…

How to help your sales team produce their own proposals without creating a marketing nightmare

A good proposal is the backbone of a successful sale. A creative, concise and well-written document can convince prospects who need more ‘proof’ of…

Lies, damn lies & metrics — the death of digital media

Metrics are the most believable of lies. They come pre-packaged with cause and effect, giving us the comfort of feeling our actions have led…

In digital, the idea is not in the execution

During my final year as an advertising student I attended the now defunct Eagle Awards breakfast. The international judges that year (2000) were David…

Want to beat your competitors online? Focus on magnetic content

Back in the day, having a website was all that you needed to be seen and succeed online. There were almost no competition for…

6 lessons we can learn from Nelson Mandela about dynamic storytelling

Storytelling that speaks straight to the human heart makes advertising campaigns memorable. Who can forget the BMW ‘Beats the Bendz’ ad campaign shot on…

Publicis to acquire The Creative Counsel for ‘R1bn’ in biggest ever SA agency deal

Memeburn has it on good authority that French mega agency Publicis is on the verge of securing a deal that will see it acquire…

Is 2026 The Crypto Tipping Point For African Merchants?

Can Digital Skills Unlock South Africa’s Next Growth Cycle?

Vox 100Mbps Fixed Wireless Review: Fast, Reliable Internet That Finally Feels Like Fibre

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

OPPO Reno15 Series Lands In South Africa With Big Cameras And Bigger Battery Ambitions

OPPO Reno15 Series Brings Flagship-Level Hardware Logic to the Mid-Tier in South Africa

HONOR’s customer first strategy is reshaping South Africa’s smartphone market

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel