The App That Rules Them All If the internet disappeared tomorrow, South Africans would still have WhatsApp. It has become the country’s everything app,…
4 marketing lessons established brands should learn from digital native companies
Digital native companies are setting customer expectations high in just about every industry and challenging established brands’ business models – a prospect that keeps…
Make the most of your surveys with these 3 strategies
The marketing community’s obsession with finding the right audience has only intensified in the digital age. With so many ways to track consumer behavior…
Follow this approach to attract new prospects
attract verb – cause to come to a place or participate in a venture by offering something of interest or advantage.”a campaign to attract…
Lionsgate adds 100 movies to Steam, not really for South Africa
Things are heating up in the video on demand space, so much so that it’s spilling over into gaming. Entertainment company Lionsgate has added…