Advertising and Media

Google and your company’s SEO: a love story

Many businesses today consider backlinks to be the gold standard in boosting organic keyword rankings. It’s believed that, if they can generate a high…

Gawker Media signs union contract with its employees, the first at a digital media company

Gawker Media, a New York based online media company and blog network, founded and owned by Nick Denton, has announced that it has struck…

You can help turn this Cape Town-made animated trailer into a graphic novel

A little under a year ago, an animated teaser trailer surfaced on Vimeo. The video, for a project called Kariba, quickly racked up over…

New to digital marketing? Your questions, answered

While the notion of being ‘new’ to the digital marketing industry might seem strange, there will always be a client, graduate or employee who…

6 ways to supercharge PR campaigns through influencers

Public Relations has undergone a massive shift in the past two years with the digital landscape opening up far more opportunities for brand exposure….

In marketing? Here are 4 things you need to know about the latest in ad tech

Hearing the term “ad tech” makes most people think of data science and complicated formulas. While there’s a kernel of truth to this, ad…

Not another ‘Big Data’ article

If you are still reading it means we haven’t lost you at ‘big data’. It was ranked number 3 in the 2015 Language Monitor…

5 April Fools’ pranks that would’ve made weird SA that much more interesting

With additional reporting by Lethabo Mokgatle If the world — like a broken record — got stuck on 1 April 2015, there would have…

Targeting customers in emerging markets? Why you need to work harder to earn their attention

There’s a statistic doing the rounds that, thanks to the internet, humans now have shorter attention spans than goldfish. I’m not sure how accurate…

The digital experience needs to be about the customer

It’s a dog eat dog world in the business sector as organisations scramble to find differentiators that enable them stand out from the competition….

The cre-haters: the 5 languages of marketing love

Gary Chapman penned the Five Love Languages in 1995. It speaks to the different needs that individuals require in a relationship, such as physical…

SA retailers need to get to grips with location-based messaging

The retail industry is faced with the challenges of maintaining market share and profits and while international companies are fast to adopt and exploit…

Who should tell your brand’s story?

The one thing I love most about working in digital is that I always feel like we’re moving forward at a rapid rate. We…

Sapa backs off on content deletion demand

Last week Memeburn broke news that The South African Press Association (Sapa) would be requiring any news sites that subscribe to its wire service…

What lessons are there to be learned from 2014’s mad media mix?

Looking back on 2014, it’s clear that we are living in an era of converged media where the consumer has a voice, content lives…

Google wants to make TV ads behave like they’re on the internet

This is interesting. Google is trialing technology on its Fiber network that would allow TV ads to behave more like the ones you see…

4 fresh frontiers in the search marketing space

When brands first poured their marketing budgets into search, it was a virtual land rush. Each digital settler vied for a lucrative claim on…

Impact 2015: why ambiguity may be your brand’s best friend

The first session of Impact 2015 (the MRS annual conference for insights and data bods) got off to an interesting start by Unilever CEO…

Having data is great, but you have to know to use it

Against the backdrop of a tight economy and shrinking budgets, the most successful agencies and marketers will be those who know how to use…

New Sapa twist: news sites to haemorrhage content, lose readers?

When the South African Press Agency (Sapa) closes its doors on 31 March, news sites across the country could face a massive content crisis….

How eSIM and Dual SIM Can Save You Money in South Africa

Tapping Into Africa’s 230-Million AI Jobs Opportunity

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel