More South Africans than ever before are trying their luck at online casinos and sportsbooks. If you’re new to this world or just confused…
6 ways to supercharge PR campaigns through influencers
Public Relations has undergone a massive shift in the past two years with the digital landscape opening up far more opportunities for brand exposure….
Facebook launches Canvas, a DIY full-screen ad product
Facebook on Thursday announced the launch of Canvas, a new mobile product that allows video ads to play in full-screen whenever someone taps on…
Jeb Bush’s failed campaign: lessons on proactively managing your online presence
Not too long ago it seemed very likely that the US would have another President Bush, or at least another Bush as the Republican…
New marketing metrics are needed for the age of the customer
The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media thinking, and it is…
