Advertising and Media

When brands first poured their marketing budgets into search, it was a virtual land rush. Each digital settler vied for a lucrative claim on…

The first session of Impact 2015 (the MRS annual conference for insights and data bods) got off to an interesting start by Unilever CEO…

Against the backdrop of a tight economy and shrinking budgets, the most successful agencies and marketers will be those who know how to use…

The brand-centric approach of yesterday is quickly being replaced by customer-driven everything, where customers are dictating the style, quantity and mediums that marketers must…

The South African online advertising space is growing, bringing in revenues of more than R1.3-billion a year. That’s good, but before any agency owners…

FaFing or fire and forgetting is a digital communication process that makes for great business practice and could possibly be the most valuable process…

South Africa’s large Skype community – 1.5 million users and growing – offers advertisers access to one of the country’s most deeply engaged and…

Since their customers today live in a multichannel world, brands need to think carefully about how they will use different touchpoints in combination with…