Advertising and Media

The brand-centric approach of yesterday is quickly being replaced by customer-driven everything, where customers are dictating the style, quantity and mediums that marketers must…

The South African online advertising space is growing, bringing in revenues of more than R1.3-billion a year. That’s good, but before any agency owners…

FaFing or fire and forgetting is a digital communication process that makes for great business practice and could possibly be the most valuable process…

South Africa’s large Skype community – 1.5 million users and growing – offers advertisers access to one of the country’s most deeply engaged and…

Since their customers today live in a multichannel world, brands need to think carefully about how they will use different touchpoints in combination with…

After years of hype about content marketing, we’re seeing a backlash against the concept from consumers and brands alike. But this doesn’t spell the…