Advertising and Media

International websites: what you need to know for SEO

How do you open new markets with an international website? Create a localized experience with your website. Garnering a strong search engine ranking and…

5 things to know before your affiliate marketing programmes go international

If your affiliate marketing programmes have taken off domestically, chances are you’re considering international expansion as a natural next step. After all, a global…

Landing pages: their use and importance in today’s online marketing scenario

Let us start with the basic definition of a landing page. A landing page is essentially a webpage that captures the visitor’s attention and…

5 tips in winning the 2016 content marketing challenge

2015 has been a long year, with a myriad of new algorithms affecting search and social media, content quality taking center stage, long form…

‘Tis the season to go the extra mile for your customers

With only a couple of weeks to go until Christmas, shoppers are starting to feel a bit stressed by the insane nightmare of mass…

4 big digital marketing trends SA will see in 2016

As we all wind down (read: freak out, break out in hives) and skid into the much needed holiday season, it’s important to take…

Turn your customers into brand ambassadors with referrals

Often when new brands are looking for ways to expand their digital footprint online through social media, one powerful method often overlooked is turning…

Storytelling with a twist: how PR consultants can talk digital

Content is king and as PR consultants we have adapted our toolbox to include the crafting of content that can live and work on…

One poorly drafted contract can destroy the agency/client relationship

Marketing directors and corporate procurement departments who pay special attention to the content of their Service Level Agreements (SLA), together with their service providers,…

This Wi-Fi service will give you free internet access in exchange for ads

How many times have you skipped restaurants because they don’t have Wi-Fi? In our modern world, free Wi-Fi usually trumps any menu. Free Wi-Fi…

It’s seriously time to bridge the gap between IT and marketing

The most successful businesses of the near-future will be those that succeed in bridging the traditional gap between marketing and information technology, digitising their…

Integration: marketing’s new holy grail

Technology has changed marketing. Forever. The scale, scope and sheer onslaught of the technology that marketers need to work with and understand have exploded….

Want to make real-time communication a reality? Then you need proper integration

With the explosion and exponential growth of marketing technology, businesses are spending billions to acquire the tools and capabilities to better connect with and…

If print is really dead, why are people still launching magazines?

Print is dead. It’s a refrain we’ve heard so often over the past few years that it has to be true, right? When it…

Focus on writing content for real people, not robots

I have been in the digital marketing space for many years and often I get this brief: “I need you to write me a…

Content trickery will only alienate your audience

Brands, agencies and publishers need to take a consumer-friendly approach to digital native advertising that emphasises transparency and value to the reader if they…

Here’s why you should pay as much attention to your own brand as your company’s

Brand consistency — in the long term – ensures consistent business and career growth. Very often business owners steer clear of focusing on their…

There’s absolutely no reason for publishers to panic about programmatic buying

The hype about programmatic marketing has hit South Africa, creating great excitement among media buyers and as much anxiety among some publishers. This approach…

Searching for association: why reinvention isn’t just about product

Have you ever played that game where one player says a word and the other player says another word that they associate with that…

Planned spontaneity: why great campaigns need more than just data

When it comes to campaign planning, timing is a large part of the process. However, in this day and age, when your 15 minutes…

iGaming FAQ: Answering the Most Common Questions for South African Players

AI’s $4.8 Trillion Explosion – Will Africa Get a Slice of the Pie?

10 Must-Know Photography Tips for New Camera Owners

AI in Recruitment: How Blue Pearl is Transforming Hiring for Modern Businesses

enza Secures $6.75M Seed Funding to Revolutionize African Payments

MGX’s $2 billion investment in Binance marks historic institutional backing

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Also is Rivian’s e-bike and tiny EV future

Ranger 3.0 V6 Platinum double cab review

G63 AMG is a better build with Grabber AT3s