Advertising and Media

Online marketing, offline marketing: it’s all the same these days

Remember when marketing executives had to convince their bosses to put time and resources into “that internet thing”? Well, bar a few stubborn hangers-on,…

Here’s what your business needs to know about cross-generation communication

Parents know what it’s like to lose track of their kids when it comes to communication. Children grow into a space influenced by the…

The symbiosis of content marketing and SEO

We often make the mistake of defining content marketing and SEO as two entirely different people; two people who don’t get along because the…

Times Media bolsters digital division with 3 new appointments

Times Media on Thursday announced that it had bolstered its digital division with three appointments at the senior executive level. The new hires see…

10 reasons it’s time for South Africa to wake up to programmatic buying

Programmatic media buying is enjoying exponential growth in North America and Europe, but the concept is still relatively new in South Africa. We’re seeing…

WPP’s Group M snaps up mobile marketing specialist Yonder Media

WPP’s slew of South African agency acquisitions shows no signs of slowing down. The massive holding company on Wednesday announced that it had acquired…

The Memeburn guide to the SA digital agency landscape

A few years ago, we gave you a pretty quick overview of the South African digital landscape. Much has changed since then. For a…

Snapchat finally starts dabbling with advertising, and people are freaking out

Snapchatters in the US probably noticed something different over the course of the weekend. The photo messaging app that boasts over US$10-billion valuation, and…

If we want digital to be effective, we need to really read customers

Any digital activity throws up a huge, almost infinite array of metrics that can be used to understand its impact – there are opens,…

Ignore customers and lose business, but for real stupidity try one-way email

Every opportunity to communicate with customers is an opportunity to build volumes and profit. Maximising the communication opportunity is therefore a business imperative. Or…

Why an obsession with Big Data is blinding brands from the truth

“Just because we can reach users on various device doesn’t mean they want us to reach them”, Brett Morris of advertising giant FCB says…

Penny for your thoughts: 5 PR tactics to help you achieve online thought leadership

Thought leadership is an underused and misunderstood element of the PR mix, but in a world of noise and clutter, it’s often this more…

These guys get me: marketing to the empowered consumer

“There was music in the cafés at night, and revolution in the air.” Bob Dylan, Tangled up in Blue There’s an uneasy feeling in…

6 targeted content marketing tips that will give you real results

Many whitepapers, articles, and blog posts have been written over the last little while regarding content marketing and its impact on your digital marketing…

Facebook’s new ad platform targets users across sites, tracks offline sales

Last week, we reported that Facebook was rumoured to be launching a new ad platform to better track users across third-party sites. The new…

6 online spaces where you should be growing your presence

Digital marketing, if you do it the right way, can literally put you all over the place. For every business out there, there’s a…

12 steps to assist you in your business-to-business online marketing efforts

If you’re considering the use of business-to-business digital marketing to assist your pursuit of marketing and business goals, it’s suggested to have a decent…

Epson Survey Reveals Surge in Demand for Projectors as Home Cinema Trend Takes Off

Opera Mini Brings Free AI to South Africa, Tackling Data Costs and Boosting Digital Inclusion

HONOR X7c: Does This Budget Beast Deliver on Battery and That 108MP Camera?

Umvuzo Health Turns 21 with a Tech-Driven Medtech Model That’s Redefining Corporate Healthcare

Kazang Brings Card Payments to Spaza Shops, Driving Fintech-Fuelled Financial Inclusion

Flutterwave Launches Accelerate Workshop to Upskill Young Africans in Tech

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Slate Truck is an outrageously sensible pickup

Red Bull wings for Lucid – not Tesla

Gravity is a true driver’s EV SUV