Advertising and Media

How to protect your online reputation with magnetic content

Protecting your online reputation and digital footprint with magnetic content can be the answer to any bad criticism and negative comments you receive online…

Addressable TV is here, and we’re all for sale

Up until recently, television advertiser’s ability to optimize and direct content was relatively limited – beyond targeting certain media markets, channels or TV programs,…

Why you need to recognise the needs of your customers before they do

In the not so distant past shoppers used to rely on a familiar sales person, may be the proprietor of the general store in…

Online marketing, offline marketing: it’s all the same these days

Remember when marketing executives had to convince their bosses to put time and resources into “that internet thing”? Well, bar a few stubborn hangers-on,…

Here’s what your business needs to know about cross-generation communication

Parents know what it’s like to lose track of their kids when it comes to communication. Children grow into a space influenced by the…

The symbiosis of content marketing and SEO

We often make the mistake of defining content marketing and SEO as two entirely different people; two people who don’t get along because the…

Attention digital marketing pros: focus more on your clients right now

I’ve noticed that people in the digital marketing space are always debating the following: What is the best social media channel? How can I…

Be afraid, be very afraid (or maybe not): why you should take advantage of Halloween and other holidays

I have to admit that the Halloween holiday passes me by almost unnoticed every year. Apart from my cynical “What’s the point,” reaction, I…

Your name is a brand — treat it as one online

The digital business landscape has changed tremendously over the last couple of years and personal branding is starting to play a crucial role online….

The Memeburn guide to the SA digital agency landscape

A few years ago, we gave you a pretty quick overview of the South African digital landscape. Much has changed since then. For a…

Snapchat finally starts dabbling with advertising, and people are freaking out

Snapchatters in the US probably noticed something different over the course of the weekend. The photo messaging app that boasts over US$10-billion valuation, and…

If we want digital to be effective, we need to really read customers

Any digital activity throws up a huge, almost infinite array of metrics that can be used to understand its impact – there are opens,…

Ignore customers and lose business, but for real stupidity try one-way email

Every opportunity to communicate with customers is an opportunity to build volumes and profit. Maximising the communication opportunity is therefore a business imperative. Or…

Why an obsession with Big Data is blinding brands from the truth

“Just because we can reach users on various device doesn’t mean they want us to reach them”, Brett Morris of advertising giant FCB says…

Penny for your thoughts: 5 PR tactics to help you achieve online thought leadership

Thought leadership is an underused and misunderstood element of the PR mix, but in a world of noise and clutter, it’s often this more…

These guys get me: marketing to the empowered consumer

“There was music in the cafés at night, and revolution in the air.” Bob Dylan, Tangled up in Blue There’s an uneasy feeling in…

6 targeted content marketing tips that will give you real results

Many whitepapers, articles, and blog posts have been written over the last little while regarding content marketing and its impact on your digital marketing…

How eSIM and Dual SIM Can Save You Money in South Africa

Tapping Into Africa’s 230-Million AI Jobs Opportunity

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel