Advertising and Media

ShowMax: what the Memeburn team thinks

By now you’re probably well aware of the fact that Naspers has launched ShowMax, a video on demand (VoD) service aimed squarely at grabbing…

Why programmatic buying should be a core part of your marketing strategy

Programmatic buying is sweeping across the world of marketing and advertising, bringing with it new opportunities for brands to improve customer engagement, enhance media…

ShowMax: the good, the bad and the Naspers conundrum

Naspers’ video on demand (VoD) service ShowMax launched late yesterday. It comes with a reasonably large library (including plenty of classic South African series…

5 digital marketing lessons you can learn from trade shows

Marketing professionals know the blood, sweat, tears, and money that go into finding new leads or making conversions. But it might come as a…

POPI: there are actually massive positives for digital marketing

With the immanent implementation of the Protection of Personal Information Act, marketing companies have the opportunity to affirm their customers that the systems they…

ShowMax: 7 things you should know about Naspers’ new VoD service

Naspers today officially launched its ShowMax video on demand (VoD) offering. The Johannesburg launch followed more than a week of media reports around the…

Score a symphony on your iPad? No problem, says Apple’s ‘your verse’ campaign

Apple really wants you to think that that the iPad is useful for more than just consuming content. That much is evident from two…

Break. Make. Create: Your survival depends on it

Embracing a creative ideology and accepting that creativity is a value driver has always come easy to me. However, finding empirical evidence on the…

Here’s everything you need to know about programmatic buying

The (online) media world is changing fast – really fast. Blink and you might miss it. We are living in exciting times where buying…

Is mobile marketing really still effective?

Our fascination with the digital sphere, and its all-pervasive impact on our lives has seen us become engrossed with our cell phones. They have…

What does Google and Facebook’s mobile ad dominance mean for advertisers?

According to digital marketing research company eMarketer, Google and Facebook together now have control of 75% of the global mobile advertising market. Facebook has…

Beyond writing: 8 alternative content marketing ideas and how to leverage them

If you have ever doubted the importance of content, and content marketing before now is the time to put your mind at ease. The…

Online marketing has a serious gender bias problem and no idea how to fix it

Does the internet marketing industry have a gender bias problem? It’s something that’s been talked about before, but too often, those discussions are based…

So the advertising way of thinking is dead. What now?

I was almost tempted not to write this article, because among most of my peers (agency / digital / technology folk) this subject is…

4 reasons why your content marketing strategy is failing

Content marketing’s easy right? All you need to do is write a blog, post it to your site and watch all your new customers…

Jawbone founder: the web hasn’t really empowered average people the way it promised to

Opinions are everywhere, pretty much everyone in the world has them. These opinions have a right to be aired irrespective of who you are,…

Link building: how to recover from Google labelling you a spammer

Life is great for you at the moment. Your website is ranking well and gaining momentum as each day passes by. Right now your…

Twitter’s self-serve ad products hit South Africa

Starting today, small businesses in South Africa will have full access to Twitter’s full range of self serve advertising products, including Tweets and Accounts….

Celebrating Innovation: Redmi Note 14 Post-Launch Event in South Africa

How iGaming is becoming more accessible in South Africa

HP Ditches the 15-Minute Wait: Is This the End of Customer Service Hell?

GITEX Africa: Shaping the Future of Tech and Positioning Africa as a Global Powerhous

Gozem Secures $30M Series B to Fuel Super App Expansion Across Francophone Africa

Koop’s AI Housekeeper: Could This Be the Solution to SA’s Startup Compliance Headache?

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Lucid CEO becomes strategic advisor

Golf 8.5 update with lots of Life

Tariffs trump US new car affordability needs