Artificial Intelligence is no longer a distant promise or a Silicon Valley experiment. It’s embedded in the now. South Africans are already using generative…
Focus on writing content for real people, not robots
I have been in the digital marketing space for many years and often I get this brief: “I need you to write me a…
There’s absolutely no reason for publishers to panic about programmatic buying
The hype about programmatic marketing has hit South Africa, creating great excitement among media buyers and as much anxiety among some publishers. This approach…
Searching for association: why reinvention isn’t just about product
Have you ever played that game where one player says a word and the other player says another word that they associate with that…
What lessons can brands learn from Dr Oz, Bill Cosby’s recent social fails?
Last week was pretty tough for actor Bill Cosby and television show host / cardiothoracic surgeon Dr Mehmet Oz. In what can only have…
