Advertising and Media

Focus on writing content for real people, not robots

I have been in the digital marketing space for many years and often I get this brief: “I need you to write me a…

Content trickery will only alienate your audience

Brands, agencies and publishers need to take a consumer-friendly approach to digital native advertising that emphasises transparency and value to the reader if they…

Here’s why you should pay as much attention to your own brand as your company’s

Brand consistency — in the long term – ensures consistent business and career growth. Very often business owners steer clear of focusing on their…

There’s absolutely no reason for publishers to panic about programmatic buying

The hype about programmatic marketing has hit South Africa, creating great excitement among media buyers and as much anxiety among some publishers. This approach…

Searching for association: why reinvention isn’t just about product

Have you ever played that game where one player says a word and the other player says another word that they associate with that…

Getting digital marketing right: streamline, integrate and prosper

It has been a long time coming, but the advent of single-stack digital marketing platforms is finally upon us, and is paying off. The…

Hooked! PR’s gone mainstream in the age of social media

It’s an interesting time to be in public relations. Just like our peers in the marketing world, a few years ago social media disrupted…

How publishers can get ready for a programmatic advertising future

Premium publishers around the world are faced with a set of very unique challenges that they are trying to overcome. There has never been…

Digital advertising: it’s time to get real

Digital advertising spend is increasing annually on a global scale and this global trend is being felt in emerging market countries too. According to…

Aspiring data journalist? This book is a must-read

It was work in progress, but after almost one year and 40 ‘versions’ later, Paul Bradshaw’s ‘Scraping for journalists‘ is published. Bradshaw is teaching…

Buzzfeed’s launching a YouTube channel with CNN. No, really.

It’s the end of the web as we know it. The latest news to emanate from Buzzfeed HQ is that the social media marvel…

Undervalued display ads, mobile: how Tumblr will earn Yahoo billions

There’s been a lot of negative stuff in the press so far about how Yahoo is making a big blunder with its recent acquisition…

What can we learn from 3 of the world’s most innovative marketing campaigns?

Instead of getting into the technicalities of response-based marketing, let’s go straight to the heart of the matter. I want to share with you…

The art and science of experiential marketing

People are pretty fickle. Don’t try and deny it; we are. It’s a fact that marketers and advertising execs the world over have been…

Want more likes and comments on Tumblr? Here’s how to get them

Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr….

Trendwatching’s Henry Mason on pretail and why marketing should be simple

I first met Henry Mason after he had (for all the wrong reasons) a very tough act to follow. It was late in the…

VW Amarok Facebook app gives fans the chance to meet Slash, Kings of Chaos

This is one of the better Facebook competition apps we’ve seen in a while. It comes from Volkswagen South Africa and it offers people…

A ransom note, a prince and Magnum’s Pleasure Hunt 3

Every year it’s the same thing: I say I am not going to let myself get caught up in Magnum’s elaborate web-infused campaign racing…

MTN Clinches SA’s Best Network Title Again – Backed by Data and R14bn Infrastructure Push

Xiaomi’s “Screens for Change” Powers Township Esports With Purpose and Mandela’s Legacy

SAVCA 2025 Industry Awards Spotlight Africa’s Most Ambitious Private Capital-Backed Innovators

Ecentric and MoneyBadger Partner to Bring Bitcoin Payments to South African Retailers

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel

The most recognisable tactical pickup truck evolves