Advertising and Media

Planned spontaneity: why great campaigns need more than just data

When it comes to campaign planning, timing is a large part of the process. However, in this day and age, when your 15 minutes…

8 things you need to think about for your 2015 digital marketing strategy

Novemberitis has hit hard and if you’re wondering why you’re feeling demotivated with a possible early onset of social media and digital fatigue, well,…

Do you have a worthwhile online persona?

When starting with a social media or personal branding strategy, one of the first things you should do before creating or optimising your online…

That Cell C banner is just the start of South Africa’s consumer backlash

South Africa’s Great Consumer Backlash has only just begun and can be expected to get bigger and angrier if nothing is done. Should service…

Google is still changing the way we do SEO and online PR

Over the past six weeks Google has launched a number of attacks on SEO spammers resulting in harsh penalties for some, while those who…

Mobile networks can use device insights to boost their marketing efforts

Mobile marketing has long promised to be an extraordinarily effective way for networks to reach their customers with relevant, timely messages – but getting…

Undervalued display ads, mobile: how Tumblr will earn Yahoo billions

There’s been a lot of negative stuff in the press so far about how Yahoo is making a big blunder with its recent acquisition…

What can we learn from 3 of the world’s most innovative marketing campaigns?

Instead of getting into the technicalities of response-based marketing, let’s go straight to the heart of the matter. I want to share with you…

The art and science of experiential marketing

People are pretty fickle. Don’t try and deny it; we are. It’s a fact that marketers and advertising execs the world over have been…

Want more likes and comments on Tumblr? Here’s how to get them

Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr….

Trendwatching’s Henry Mason on pretail and why marketing should be simple

I first met Henry Mason after he had (for all the wrong reasons) a very tough act to follow. It was late in the…

VW Amarok Facebook app gives fans the chance to meet Slash, Kings of Chaos

This is one of the better Facebook competition apps we’ve seen in a while. It comes from Volkswagen South Africa and it offers people…

A ransom note, a prince and Magnum’s Pleasure Hunt 3

Every year it’s the same thing: I say I am not going to let myself get caught up in Magnum’s elaborate web-infused campaign racing…

6 serious strategies for ensuring mobile marketing doesn’t leave you behind

We’ve all seen this happening over the last few years. People sitting at their favorite coffee shop on their laptop working, people on airplanes…

Real-time bidding: changing the way digital video ads are served

We are all familiar with the advert that pops up on YouTube while we are salivating over the latest viral video. The ad is…

Effective content marketing: writing for the success of your business

If you vaguely pay attention to what is going on in the world of digital marketing, you should have heard of the term content…

What is the big deal about Big Data in marketing?

Big Data. The term that everyone seems to be throwing around at the moment. CIOs are using it, COOs are using it, even the…

Spock takes on Spock in this ultra-geeky Audi ad

It’s the kind of thing usually reserved for geek fantasies or bad fan fiction, but in the world portrayed by a new Audi ad…

Why data driven documentation is the future of online journalism

Anyone who thinks journalism is not about numbers is wrong. Figures in the newsroom are more important than ever. We live in age where…

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China