Mainland China’s smartphone market has recorded another quarter of decline, slipping 3% year-on-year according to new research from Omdia. The drop marks the second…
Do you have a worthwhile online persona?
When starting with a social media or personal branding strategy, one of the first things you should do before creating or optimising your online…
Mobile networks can use device insights to boost their marketing efforts
Mobile marketing has long promised to be an extraordinarily effective way for networks to reach their customers with relevant, timely messages – but getting…
Are your online marketing efforts missing the mark with Millenials?
Millennials are an enigmatic target market. As a group, they carry much economic power, but are difficult to define, despite being constantly and actively…
Survey reveals 80% of African consumers are annoyed by mobile marketing
New research conducted in South Africa and Nigeria by French research firm Ifop reveals that 80% of people feel annoyed when receiving unsolicited marketing…
