The U.S. government’s decision to ban TikTok, the immensely popular short-form video app owned by China’s ByteDance, has sent shockwaves through the tech industry,…
5 quick tips for building your brand online
A good brand image about your business requires the optimisation and creation of content. This content can take various forms ranging from website articles…
Attention digital marketing pros: focus more on your clients right now
I’ve noticed that people in the digital marketing space are always debating the following: What is the best social media channel? How can I…
Be afraid, be very afraid (or maybe not): why you should take advantage of Halloween and other holidays
I have to admit that the Halloween holiday passes me by almost unnoticed every year. Apart from my cynical “What’s the point,” reaction, I…
Your name is a brand — treat it as one online
The digital business landscape has changed tremendously over the last couple of years and personal branding is starting to play a crucial role online….