Advertising and Media

Microsoft’s Cortana whips Apple’s Siri in this new Windows Phone ad

Microsoft’s not shy when it comes to tackling its competition head-on — from openly pitting its Surface Pro 3 against the Macbook Air to…

A salesman that never sleeps: the persuasive power of video

In a global marketplace where people are bombarded with a never-ending stream of information from hundreds of companies every day, how do you stand…

You’ll never guess what this bathroom company got its taps to do

Cobra is best known for making bathroom fittings, something most of us don’t spend too much time thinking about, especially in public restrooms. In…

From intro to wedding: 5 B2B online marketing steps that’ll help you initiate offline engagement

In my article titled “What you should be doing online to attract new business opportunities“, one of the points I raise relates to building…

Samsung’s latest ad mocks the iPhone you don’t have

Samsung has never been afraid to mock the iPhone in its ads, not in the US at any rate. Until now though, it’s mostly…

Watch Neil Patrick Harris try sell Heineken Light without drinking it

You’d think that one of the best things about being a spokesperson for a product is that you get to enjoy that product, especially…

What do we really mean when we talk about SEO today?

It may seem like a really simple answer. SEO is the process of optimising or improving a website to increase organic visibility. And to…

From reviews to social media: why your online brand is so important

What you say about yourself online and what others say about you online will affect your business’ bottom line. According to a study conducted…

Air New Zealand draws on The Hobbit magic for new safety promo

An Unexpected Journey, the first part in The Hobbit trilogy, is set for release on 28 November — and Air New Zealand has decided…

Is Facebook really broken on purpose?

No, this is not a badly timed April fool’s joke… Facebook has “intentionally” broken its platform. Ok, that was a little hyperbolic, but only…

How data can save journalism as we know it

Everybody has a mouthpiece now and social media is facilitating this. News is everywhere and breaking news on the front page has becomes obsolete,…

Meet Steve Ballmer’s Windows Phone

Hey, this is kind of cool. Microsoft’s put out a new ad narrated by CEO Steve Ballmer showing off everything he has on his…

Amazon lets Apple feel the burn with Kindle Fire ad

Boom. Amazon just hit Apple hard. Front and centre on the ecommerce giant’s homepage is an advert featuring the new iPad mini. Except it’s…

Apple 13 inch Macbook Pro Retina ad makes you feel like a winner

One of the best ways to get people to buy your product is to make them feel like they’ve achieved something by doing so….

Take a look at Microsoft’s global ad campaign for Windows 8 [Video]

You may have heard that a little company called Microsoft is spending a rumoured US$1.5-billion on marketing its new Windows 8 OS and devices……

How should your Facebook campaign target emerging markets?

Eight years after launching, Facebook now claims to have over one-billion “active users” logging in per month. The announcement was timely considering Facebook’s faltering…

Newsweeklies: the product is right, the medium is wrong

It’s not been a pretty picture for print for a while now. The latest blow came on Wednesday when Newsweek announced it was to…

5 mistakes to avoid making in your next online campaign

For almost any business operating in the 21st Century, digital marketing is an exciting, growing and ever more essential tool. It also seems deceptively…

Nando’s offers top SA lawman advice following Twitter gaffe

After the conviction of a popular entertainer for homicide, a spokesperson for a specialist crime-fighting unit sent out a Tweet that has the potential…

The future of online content marketing: brands will become like publishers

Content marketing has taken off as brands move away from traditional advertising in order to embrace a more social, engaging way to connect with…

Microsoft Surface ad: Clicks, dancing school children, zero product info

And cue the next portion of Microsoft’s US$1-billion plus ad blitz. The Redmond-based giant has released the first TV ad for the Surface, and,…

Why is Big Data still a marketing headache?

People the world over are having sleepless nights as they continue to get to grips with Big Data. It’s a two-word phrase with far-reaching…

Hisense Bets On Gaming And Hybrid Work With A New Monitor Push In South Africa

ClawDBot: The AI That’s Quietly Taking Over South African WhatsApp

Crypto Enters 2026 With New Momentum And A Very Different Mood

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

OPPO Reno15 Series Lands In South Africa With Big Cameras And Bigger Battery Ambitions

OPPO Reno15 Series Brings Flagship-Level Hardware Logic to the Mid-Tier in South Africa

HONOR’s customer first strategy is reshaping South Africa’s smartphone market

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel