Advertising and Media

Score a symphony on your iPad? No problem, says Apple’s ‘your verse’ campaign

Apple really wants you to think that that the iPad is useful for more than just consuming content. That much is evident from two…

Break. Make. Create: Your survival depends on it

Embracing a creative ideology and accepting that creativity is a value driver has always come easy to me. However, finding empirical evidence on the…

Here’s everything you need to know about programmatic buying

The (online) media world is changing fast – really fast. Blink and you might miss it. We are living in exciting times where buying…

Is mobile marketing really still effective?

Our fascination with the digital sphere, and its all-pervasive impact on our lives has seen us become engrossed with our cell phones. They have…

What does Google and Facebook’s mobile ad dominance mean for advertisers?

According to digital marketing research company eMarketer, Google and Facebook together now have control of 75% of the global mobile advertising market. Facebook has…

Beyond writing: 8 alternative content marketing ideas and how to leverage them

If you have ever doubted the importance of content, and content marketing before now is the time to put your mind at ease. The…

Is your online brand exploiting Mandela Day? Stop it

I hate it when brands or companies take a good thing, break it a part repackage and sell it for a premium. Example —…

Nando’s sends Madiba birthday message ‘from one firestarter to another’

Nando’s is known for stirring trouble when it comes to its adverts. The fast food chicken franchise has taken the mickey out of politicians,…

Mobile’s changed everything, but people still can’t figure out how to sell on it

There are not many times in anyone’s life when things run exactly as planned. New ways of doing things pop up all the time;…

How to make your journalistic Twitter network rock: A case study

Twitter is as essential a tool for journalism these days as a pen and notepad once were. One tweet can be can be as…

Online news portal IOL refutes hack claims

Well known South African news portal IOL has not been hacked, says its editor Alastair Otter. People visiting the site were today greeted with…

The great internet radio swindle

All media, online or offline, survive and trade on credibility. Trust is everything and it’s possibly more of a factor in a media business…

User-generated content: How customers form opinions

Anyone who regularly shops online knows how influential customer reviews of products have become. This form of user-generated content (UGC) shows up on the…

Why disruptive technology will continue to claim jobs in the media industry

Fairfax, the second largest Australian newspaper publisher, recently said it would cut 1900 jobs, almost 20% of its staff. I was asked for comment by…

The great SA internet radio stats debacle explained

In the world of South African internet radio, all eyes were recently on NetDynamix, the audio streaming provider that services online radio stations such…

5 great examples of sites that use links creatively

Every website needs incoming links (back links) to achieve high search engine positioning and they’re essential to build, regardless of how difficult it may…

5 top tips for bloggers who suck at working with images

Listen, if you’re one of those bloggers who would rather speak in public or jump off a tall building than figure out how to…

Broadband Africa Forum 2024

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China