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Go go Google Go: all the Go apps in one convenient place
The last year or so has seen Google release a variety of lightweight “Go” apps for emerging markets, using less data and requiring less…
How to get the most from your lead scoring model
Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of…
How AI will put the ‘kapow’ back into marketing
It seems like everyone is talking about artificial intelligence (AI) being a game changer, but how many marketers really understand how AI is changing…
Bobsleigh is South Africa’s favourite winter olympic sport
South Africa isn’t known for memorable performances in the Winter Olympics. You likely won’t see Wayde van Niekerk take up curling in years to…
