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Sir Martin Sorrell: disruption means companies are more local and global all at once
Disruption comes in two forms: geography and technology. That was the message from WPP founder and CEO Sir Martin Sorrell at the Consumer Goods…
Relevance, value, creative and the customer in digital marketing
I love the industry I work in with a passion, but the truth is we know that the old game is over. Creativity is…
There’s money in smileys: emoji-based ad-targeting comes to Twitter
For users, Twitter’s just getting stranger and stranger. It’s latest move however will probably be loved by advertisers. The company has announced that it…
Training teachers to use elearning material will improve basic education in South Africa
When I talk to people about my company’s approach to technology in education, I’m often asked: “Does e-learning do more harm than good?” ELearning…
