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Singularity University: reflections on 10 weeks of innovation
Michael Fichardt recently spent 10 weeks at Singularity University. Located in Silicon Valley, the institution is part university, part think-tank, and part business-incubator, which…
The difference between native advertising and content marketing: what you need to know
Industry leaders and business owners may sometimes use content marketing and native advertising interchangeably. On the contrary, though, the two are completely different forms…
What lessons can Starbucks teach SA businesses about mobile tech?
The arrival in South Africa of the Starbucks coffee brand will present an ideal opportunity for South African businesses to learn from a leader…
Protecting your personal brand with Google: what you need to know
Did you know that your personal brand is your most valuable asset online. It your public profile that showcases who you are and it’s…
