OpenAI has launched GPT 5.2, a major model upgrade now available in both the API and ChatGPT. It is described as the company’s most…
6 lessons we can learn from Nelson Mandela about dynamic storytelling
Storytelling that speaks straight to the human heart makes advertising campaigns memorable. Who can forget the BMW ‘Beats the Bendz’ ad campaign shot on…
Following consumer pathways through a multimedia world
Today’s consumers rely on a range of devices for inspiration, information, communication and entertainment – laptops, mobile phones, tablets, television, radio, gaming consoles and…
Amorphous New Media parts ways with Times Media Group
Digital agency Amorphous New Media has parted ways with the Times Media Group, which it has been a partially owned subsidiary of since 2007….
4 things clients, agencies can do to create a greater sense of parity
It’s round this time of year — post-“yesweCannes” — many reflect on changing the agency world, client relationships, service, creativity and how they combine…
