OpenAI has launched GPT 5.2, a major model upgrade now available in both the API and ChatGPT. It is described as the company’s most…
Here’s why you should be your company’s go-to person on social
Even though social media marketing has been around for ages now, there are still some companies that treat it like a fad. I can…
Measure these 3 non-financial marketing metrics and optimise your growth
As a marketing executive I’ve learnt that marketing strategies may require adaptations as the implementation process unfolds. Yes, even the best strategies! All businesses…
Does the tech revolution mean we can gamify insurance?
One of the by-products of the ongoing technological revolution is an increasingly savvy and engaged consumer. As consumers become more techno savvy they have…
Do you suffer from these 6 misconceptions about content marketing?
It’s a rule of thumb in 2014 that anyone involved in digital marketing should include content marketing in their book of plays. Content marketing…
