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Nielsen Twitter ratings show big growth in tweets about live TV
People in the marketing and media industry will have been waiting for this for a long while. Nielsen has released its first Twitter TV…
Catching the eye: how to do it in the digital space
Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential…
Facebook takes a stab at Twitter with international TV partnerships
You may have heard about Facebook’s latest plans to compete with Twitter help broadcasters get some idea of how its users react to their…
Samsung taps classic TV, movies for Galaxy Gear ad
Samsung’s been pretty adamant that the Galaxy Gear isn’t a smartwatch — the Korean tech giant prefers to call it a lifestyle companion —…