A New Chapter in Safety Innovation Tracker, South Africa’s best-known vehicle tracking brand, has expanded its business with the launch of Sayf, a mobile…
WhatsApp ditches annual subscription, promises to stay ad free
WhatsApp on Monday announced plans to drop its annual subscription fees as it looks for alternative revenue models. In an official blog post, the…
7 reasons why customers are abandoning your mobile shopping cart
Shopping cart abandonment rate has always been a big concern for ecommerce retailers, but the rise of m-commerce has given this crucial metric a…
There’s no magic bullet for digital marketing success
When starting a new lead generation, mobile marketing, social media or brand awareness campaign, I’m often asked – “what is the magic bullet with…
Five big data trends that will impact South Africa in 2016
The use of Big Data has seen spectacular in South Africa over the past two years. It has helped businesses to reduce costs, be…