WhatsApp is no longer just about messaging. With nearly three billion users worldwide, Meta is now layering artificial intelligence and monetisation tools into the…
IAB SA launches tool to show what SA’s talking about online
You’ll often hear organisations claim to be “at the beating heart” of a country’s digital industry. In the case of a new tool launched…
Tuning fork: lessons from Cadence’s failed Kickstarter campaign
Making music is like solving a puzzle. There are structures and rules you need to follow. But unlike puzzles, music requires you to apply…
Personalisation: not a technical tool, but a way to build closer relationships with people
Watermark Consulting’s 2014 Customer Experience ROI Study confirms what marketers have always instinctively believed: providing a good customer experience makes sound business sense. Leaders…
Why businesses should not be intimidated by data governance
Market forces are driving data awareness as businesses realise that they can derive significant value from effectively analysing data and applying the findings to…
