In the fast-paced world of smartphones, a fierce rivalry has shaped the industry for over a decade. On one side, Apple, the epitome of…
How to build genuine trust with lead nurturing
In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays…
Facebook evens the playing field by discontinuing ‘dark posts’
At the end of October, Facebook broke the news that it planned to introduce a new advertising feature that would lead to any paid…
Instagram ‘advertises’ itself on Facebook with rape threats
Instagram has come under fire for advertising itself on parent company Facebook’s platform with a screenshot of an email that read “I will rape…
Make your video campaigns pop with these Twitter-endorsed tricks
As Twitter evolves from a social network reliant on short sentences to one that privileges video, content has never been more important for individuals…