brands

Five brands that benefitted from a Cheesecake, Tupperware in a booth

SEO Gold In 2022 brands should know how to express themselves through online conversation on social media. This is imperative if brands want to…

7 seriously innovative ways brands are using VR

Aside from games and movies, what else is possible with virtual reality? Well, there are actually quite a few innovative and mind-blowing ways we’re seeing VR…

Apple tops Google, Coca-Cola once again as 2014’s most valuable brand

The world’s most valuable brands of 2014 have been unveiled once again by brand consultancy Interbrand. As the case was last year, Apple has…

4 steps to uncovering the personas behind your brand

Do you know who your customers are? You probably know their age, gender, and location — you might even know their shopping habits or…

Is it time to start thinking of brands as operating systems?

An interesting concept to get one’s head around is that brands are no longer mere brands with various sets of communication and touch points….

Timeline for brands is here. Now they have to make a hard decision

So, Timeline is here for brands. It’s a good day. Lots of things to pin, star and more! Fantastic! But in this “everything’s a…

Facebook Deals and Places could help your brand

Facebook is constantly innovating and introducing new services that have an impact on the social media environment at large. Most notably marketers and brand…

Does your brand even need a website anymore?

The move to social media is the most important shift in digital marketing since the birth of the internet. In the same way that…

Four reasons why advertising doesn’t work in the way it once did

The industrialised model of advertising isn’t working as well as it once did. For many years brands were built by creating performance and emotional…

Broadband Africa Forum 2024

South Africa’s Deskless Workers: A Workforce Under Strain

How AI is Rewriting Urban Planning in Developing Regions

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

German luxury cars require a rethink for China

Trump wins – Tesla goes beyond $1 Trillion

Vivo update – a big safety gain