marketing

Artificial intelligence: how is AI changing marketing?

2017 is set to be the year of artificial intelligence (AI). With companies such as Amazon Web Services offering AI on tap — including…

South Africa, you can now Shazam this fragrance using Bluetooth technology

You can Shazam a song, sure, but what about a fragrance? The music recognition service has now partnered with fragrance brand Azzaro to let…

Facebook’s ad tracking system now updates in milliseconds

Facebook announced Friday that it would be providing marketers with in-depth analysis on the ads they pay for. Over the course of the year,…

Real-time interaction management: how can it benefit you?

The ability to interact with consumers in real time was once the stuff of science fiction. Having the capability to see what customers are…

The one thing digital marketers don’t use enough

There’s a lot of room for interpretation in digital marketing, but there’s one thing you absolutely cannot and should not leave out of your…

Kansas City Diaries: the art of organic search

Kansas City Diaries is an exclusive article series by Natalie Pool as she goes undercover at VML’s global agency headquarters in Kansas City, USA,…

Are South African brands ready for augmented reality?

Although augmented reality (AR) technology is not new, it is only now beginning to gain the attention of media and marketing professionals. The big…

Why companies are failing at social media

Social media in the corporate environment, both from an internal and external perspective is taking on greater importance in the South African market. Some are…

Digital is not the death of anything, it’s the awakening of everything else

Earlier this year, Miles Young, the global CEO of Ogilvy and Mather Worldwide said: “The great mistake of today’s business environment is to believe…

Productivity On A Large Screen

Everlytic Launches Cutting-Edge AI Studio with WhatsApp Chatbots for Smarter Communication

Everlytic’s new API Communicator feature enhances customer engagement across multiple channels

Savant Launches Savant Build Cohort 3 to Accelerate Deep-Tech Innovation in the Green Economy

Simplicity at scale: The role of leadership in agile transformation

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Renault got design right in 2024

Nio Firefly brings Galaxy design to compact EVs

Google Cast and other Christmas goodies for Rivian