The U.S. government’s decision to ban TikTok, the immensely popular short-form video app owned by China’s ByteDance, has sent shockwaves through the tech industry,…
3 quick ways to up your mobile marketing efforts in Africa
Africa’s mobile revolution has been the subject of much discussion for businesses looking to target the continent’s growing consumer population using mobile phones. That…
Smartphones and emerging markets: where we’re headed in 2014
There are few emerging market countries that are particularly mature in terms of their cellphone and smartphone usage and buying patterns (China, in particular…
We might be buying less stuff but mobile commerce is still booming
Mobile commerce is booming. Currently worth around US$1.5-trillion, the global mcommerce market is expected to be valued at around US$3.2-trillion by 2017. While that…
Mobile usage and apps in South Africa: the numbers you need to know
Sitting in your iOS 7 cocoon and assume everyone has an iPad? Or that SMS died out with the arrival of BBM? Perhaps you’re…