Coca Cola

Pepsi and Coca Cola have always had what one might generously call a competitive spirit. Now the two soft drink giants appear to be duking it out to see which can provide the best online music experience for its fans.Pepsi has announced that it will be streaming live video ...

Hey, remember that kid who designed the iconic Apple logo incorporating Steve Jobs' silhouette after the tech icon’s death? He’s back. Hong Kong-based design student Jonathan Mak Long has designed a new logo for Coca Cola, after being approached by Ogilvy China.As Mak explains on his Tumblr account:If you ...

Social media is not about brands. It’s throwaway headlines like that which make brands and businesses -- especially SMEs -- shy away from social media and from entering into a conversation with their potential clients online. At first glance this reinforces a marketing manager's preconceived notion that no good can ...

More and more companies are recognising the diverse array of holiday occasions out there and tailoring adverts to each one. Depending which side of the fence you sit on, you might call it the height of cynicism or good customer relations. Whatever your feelings, there are times when special occasions ...

Advertisers and marketers are always looking for new and innovative ways to market their brands. While traditional advertising is beginning to take a back seat to the social media craze, there is another medium that hovers between being seen as an advertising platform and a social platform. But are marketers ...