klout

There has been a lot of speculation and debate concerning the merits of participating on Klout. Klout measures social influence and until now, most have not taken it seriously, citing that the Klout algorithm is not accurate and does not reflect true social influence. Following recent announcements from Klout, I ...

You would expect the person that wants to rank everyone on the internet by their popularity to be a total douche bag. For all the crap that Klout and it's CEO, Joe Fernandez, get, he's actually a surprisingly mellow guy.Klout wants to rank everyone by how influential they are. ...

One of the sad truths about people on social networks is that they don’t like to leave those social networks. So getting them to migrate away from beloved Facebook to interact with your site can prove a laborious task.But if you can manipulate your site to encourage people to create user accounts ...

It makes sense for athletes to be social media-savvy. After all, they’re constantly in the public eye and can go from being treated like deities to dirt in an instant. Platforms such as Twitter and Facebook allow them to interact with the public on a more human level.It’s hardly surprising, ...

The nature of communication has fundamentally changed in the age of the network society. We are in contact with people via an email address, Twitter or Facebook name, or LinkedIn handle, even if we never have met them in real life. In the more traditional society of the past century ...

ORM and social CRM have become social media buzzwords. They've started doing the rounds in boardrooms. Given their proliferation, I decided to look at a few free and paid online reputation management tools that are being used by major global brands.BrandsEye Award-winning South African ORM software, BrandsEye currently services about ...

Social Capital is becoming the new currency of online marketing and a hot new web-tool is putting a number on us all. Do these scores have any legitimacy and professional worth or do high-school politics still reign as the ruler, and standard, of social capital?Each day I start off with ...

While algorithms have served us well in terms of how computers measure our behaviours, companies are beginning to realise the importance of human opinion. Nowhere is this more evident than in social media. What a computer thinks is no longer enough for us; we want to know what people we ...

Lots of people in PR and marketing are enamored by services such as Klout, PeerIndex, and Empire Avenue, which seek to provide a quick assessment on any person's online influence.Influence is an important thing online. Marketers are interested in which influencers will help their campaigns. Online influence is the new ...

April 1 is generally associated with hoaxes, false news, pranks, tomfoolery and (un)noteworthy nonsense. Over the years social media and tech news sites have capitalised on the April Fool's day trend by posting grandiose announcements covering advancements in technology, changes to existing social platforms or adding new game-changing functionality to ...