Advertising and Media

Reading between the Lions: the effects of user mentality on the digital ad landscape

Earlier this month, Facebook made a new play in the fraught game of data-driven advertising with the launch of a tweak to its custom…

Think the digital agency model is dead? Think again

A recent article by web law specialist Paul Jacobson, which argues that companies that are more equipped to deal with risk will disrupt the…

Journalism might need a saviour, but billionaires aren’t the answer

Billionaires love buying media businesses and they’ve been doing it for decades but recent purchases are being viewed as philanthropic rather than vanity projects….

The digital agency model is dying, but no one in the space can see it

I’ve had this recurring thought that the current digital agency model is ripe for disruption and they won’t see it coming when it does….

Mobile ad network BuzzCity moves into the online space

BuzzCity, the global mobile advertising network, is set to move into the online advertising space. The move, the company says in a press release,…

Hey MTN, MetropolitanRepublic, meet the real face of Ugandan education

There is a primary school in Uganda at the foot of a dormant volcanic crater. It is not unlike many schools in this country….

Do no evil? The Google & JC Penney controversy

We usually associate black hat Search Engine Optimisation (SEO) tactics with spammy sites selling get rich quick guides, or porn, or any other slightly…

Will Radiohead’s digital strategy save the music industry?

Radiohead made a surprise announcement this week that its new album “The King of Limbs” will be available for digital download on its website…

Are bloggers the new celebrities?

Bryanboy, The Clothes Whisperer, Tavi. These are the names that are big in fashion blogging. So big that they are snapped up for major…

How much ‘lobola’ is Kate Middleton worth?

Kate Middleton’s marriage to Prince William royal wedding in the UK is set to receive a local gift: Lobola, a Southern African wedding custom,…

Is Gawker Media’s hydra-like content network ‘death of the blog’??

Gawker Media launched a redesigned version of its hydra-like content network this week, bringing with it talk of the “death of the blog”. Its…

Does your brand even need a website anymore?

The move to social media is the most important shift in digital marketing since the birth of the internet. In the same way that…

Canvas – nothing more than adolescent image mashups?

Canvas was touted as being primarily a social network that centered on anonymity. After receiving one of only 4 000 private beta invites, I…

How well do airlines use Google Adwords?

Flights are a massive online revenue driver as they are more convenient to book and generally cheaper than going through a ‘real-life’ travel agent….

AOL and Huffington Post: Media’s possible decline?

Dan Lyons of US-based news and opinion site, The Daily Beast, nails it in his look at the AOL acquisition of The Huffington Post…

8 of the best (and worst) email subject lines

You have around 2 seconds and less than 50 characters to grab your reader’s attention with the subject line of your email campaign, so…

Is digital marketing becoming the new traditional?

One of the “Big Discussions” in advertising at the moment concerns the growth of digital, and the effect it is having on the industry…

Broadband Africa Forum 2024

South Africa’s Deskless Workers: A Workforce Under Strain

How AI is Rewriting Urban Planning in Developing Regions

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China