In a significant policy shift, Meta, the parent company of Facebook, Instagram, and Whatsapp, has announced the termination of its third-party fact-checking program in…
Beating the buzz: don’t let trends destroy your digital creativity
The start of every year is littered with what industry experts and others foresee to be the biggest things to happen in the year….
Catching the eye: how to do it in the digital space
Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential…
Samsung taps classic TV, movies for Galaxy Gear ad
Samsung’s been pretty adamant that the Galaxy Gear isn’t a smartwatch — the Korean tech giant prefers to call it a lifestyle companion —…
Digital media planners: enough with the stats, speak English
For years, above the line media has used Gross Rating Points (GRPs) as a benchmark. This is how agencies and their clients can attribute…
