F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Developing personality and tone on social is vital: here’s how to do it
Social media has brought along with it a chance for brands as a whole to interact with their customers in a way they were…
Samsung taps classic TV, movies for Galaxy Gear ad
Samsung’s been pretty adamant that the Galaxy Gear isn’t a smartwatch — the Korean tech giant prefers to call it a lifestyle companion —…
Digital media planners: enough with the stats, speak English
For years, above the line media has used Gross Rating Points (GRPs) as a benchmark. This is how agencies and their clients can attribute…
Real time bidding is how it started: is programmatic buying the future?
Media buying is changing. We have all heard about how Real Time Bidding is growing in all developed digital markets and how it has…
