Artificial Intelligence is no longer a distant promise or a Silicon Valley experiment. It’s embedded in the now. South Africans are already using generative…
Catching the eye: how to do it in the digital space
Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential…
8 of the worst tips about content marketing and going viral
I have heard some really bad advice about content creation, content marketing, and brand journalism. While the internet is filled with some great advice,…
Sponsored content: because publishers need to make money [TNW]
Advertising is being disrupted more heavily than any other industry. Brands are looking for new ways to amplify their content and publishers need new…
5 ways tech is changing the face of journalism (but not the internal organs)
From tablets to Twitter and smartphones to social media, the way we produce and consume news will never be the same. As with almost…
