South Africa’s retail forex industry is entering a decisive phase as regulation tightens and consolidation accelerates. What does it mean for brokers and traders?
There’s growth in the global ad industry, but massive problems with mobile ads
Ingrid Lunden reports on the latest forecast on global advertising markets from advertising agency ZenithOptimedia. Global ad spend in 2013 will see steady growth…
Digital media planners: enough with the stats, speak English
For years, above the line media has used Gross Rating Points (GRPs) as a benchmark. This is how agencies and their clients can attribute…
Real time bidding is how it started: is programmatic buying the future?
Media buying is changing. We have all heard about how Real Time Bidding is growing in all developed digital markets and how it has…
8 of the worst tips about content marketing and going viral
I have heard some really bad advice about content creation, content marketing, and brand journalism. While the internet is filled with some great advice,…
