With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
Digital media planners: enough with the stats, speak English
For years, above the line media has used Gross Rating Points (GRPs) as a benchmark. This is how agencies and their clients can attribute…
5 ways tech is changing the face of journalism (but not the internal organs)
From tablets to Twitter and smartphones to social media, the way we produce and consume news will never be the same. As with almost…
Need a superhero? Mnet Movies has your back
The days when having an innovative advertising campaign meant sending a load of bloggers your product or inviting them to a snazzy event are…
Darn it, the NSA broke the web’s shiny new advertising model
In the throes of the Publicis Omnicom merger, speculation is rife that the advertising world is due for a sea change, with more big…
