Advertising and Media

Need a superhero? Mnet Movies has your back

The days when having an innovative advertising campaign meant sending a load of bloggers your product or inviting them to a snazzy event are…

Darn it, the NSA broke the web’s shiny new advertising model

In the throes of the Publicis Omnicom merger, speculation is rife that the advertising world is due for a sea change, with more big…

Does your online marketing department stay in the trenches or go over the top?

During World War I there were two types of soldiers in the trenches. One type played a support role in terms of logistics, communication,…

Jeff Bezos’ customer-focused vision won’t save journalism

So much for that momentary spark of optimism that Amazon billionaire Jeff Bezos would save journalism by relaunching his Washington Post newspaper, with a…

How consumers are taking a central role in brand stories

Brands around the world face a significant challenge in understanding new consumer behaviours and patterns of thinking, which are rendering many of the techniques…

Newscorp’s big budget, dedicated iPad newspaper set to launch

After months of top secret development, Rupert Murdoch’s News Corp. appears poised to take the wraps off a digital newspaper for the iPad called…

Curation: The algorithm of our human essence

There is no doubt in my mind that the topic of curation and the Internet, is an important one and that it will be…

Five key findings about the mobile advertising landscape in Africa

InMobi, the venture-backed mobile ad network with a focus on Asia, Africa and Indonesia, has announced African results from its landmark study “A Global…

Blog, magazine in a marriage of print and pixels

Newsweek, the venerable but struggling US magazine, and two-year-old news and blog site The Daily Beast joined forces on Friday in a marriage of…

Do our ad agencies care about social media?

The advertising industry has always been full of paradoxes. It attracts highly creative minds but is the engine of consumerism. It projects a wildly…

Major US title dumps print, goes online only

US News & World Report, which dropped its weekly format two years ago and went monthly, is now abandoning print entirely for the Web….

Humans vs machines: Aggregation vs curation

Curation is becoming an increasingly important term and for good reason: the online world is increasingly messy, muddled and full of blind alleys. Search…

‘Experiential’ ad campaign a viral hit on YouTube

The pressure is on for advertising agencies who have to work harder and harder to attract the attention of jaded, seen-it-all consumers. In response,…

Media agency of the future

I was skimming through a recent Advertising Age where an article on the “Future of the Media Agency” caught my eye. Various media agency…

The inside story of the Cape Town iceberg

The Liqui-Fruit iceberg has been one of the most successful viral campaigns of 2010, moving effortlessly from YouTube to Twitter and Facebook and into…

What online publishers can learn from gaming

The demise of mainstream print media is now taken as gospel by many leading editors and media thinkers, while an even more radical idea…

Five ways you can make better use of mobile

Marketing via mobile is a powerful way to expose people to a brand, and to get them to interact with it. Consumers want something…

Broadband Africa Forum 2024

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Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China