Advertising and Media

Marketing to young people online: South Africa’s ‘born free’ example

The advent of democracy in South Africa in 1994 was celebrated around the world. It was something that many believed they would never see….

Pay per gaze — has Google gone one step too far?

Google is well known for being innovative in the online advertising space. Its flagship advertising program, Adwords, has grossed over $50bn since its inception…

Does your email campaign have a mobile strategy? Here’s why it should

My dad would always know who to blame for the high phone bill each month by looking at the wall opposite to where our…

Google’s Matt Cutts: +1s don’t affect search ranking

It looks like Google’s head of search spam Matt Cutts has threw the SEO crowd another curve-ball when he took to Hacker News to…

New Gmail is filtering out its biggest competition: others in email marketing

Promotional email has long been an effective way of delivering opt-in commercial messages and many have rediscovered this method after experimenting with advertising, social…

How SEO is breaking the web (and killing Google)

The web is in trouble. Big trouble. It’s not the first time. It was also in trouble in the mid ’90s. But then Google…

New Tippex “Hunter shoots a bear” campaign goes viral

Tippex has barreled into the viral media fray with an impeccably executed YouTube campaign, titled “NSFW. A hunter shoots a bear!”, created by Parisian…

The 100 most influential news media Twitter accounts

Undoubtedly, the nature of news is changing with the advent and immense popularity of social media. Media is painfully aware it needs to be…

The Media Tsunami: How much media is too much media?

How much media content should I produce? As a professional journalist this has been a question that I’ve struggled with over the past five…

Five ways traditional journalists use Facebook

Many journalists working for traditional media are reticent about joining the digital revolution, but there is little doubt that social media has helped build…

How to create a marketing campaign using YouTube

YouTube continues to grow at an astonishing pace, with 24 hours of video uploaded every single minute. As an acquisition and branding channel, placing…

‘Simple blogging’ with Posterous takes off globally

In June, blogging platform Posterous launched an all-out assault on other services, hoping to convince bloggers from WordPress, Blogger, and Tumblr to switch over….

SA Blog awards set to come of age in 2010

Many South African blogs in 2010 have moved from a fun sideline project to a lucrative form of business. Keeping in line with this…

Former Virgin online marketing head on the future of online advertising

Alex Hunter is an independent digital ninja, brand consultant and angel investor who built a grassroots marketing campaign for Virgin America before heading out…

Lead developers from web giants share their insights at Tech4Africa conference

A Question and Answer session at Johannesburg’s first Tech4Africa conference featured developers from some of the world’s best known tech companies, and revealed insights…

Noah-gate: Lessons learned from Cell C’s controversial ad campaign

There has already been reams written about the new Cell C campaign, including a whole raft of my own thoughts on the campaign. I…

What WikiLeaks means for a government’s assault on media freedom

What happens when a government moves to clamp down on media freedom? It might simply force journalists in that country to adopt the WikiLeaks…

5 tips for getting the most out of your Facebook ad campaign

Facebook have made their advertising platform exceptionally easy to use. All you need is 135 characters of text (around 35 words), an image and…

Broadband Africa Forum 2024

South Africa’s Deskless Workers: A Workforce Under Strain

How AI is Rewriting Urban Planning in Developing Regions

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China