In a significant policy shift, Meta, the parent company of Facebook, Instagram, and Whatsapp, has announced the termination of its third-party fact-checking program in…
Black hat, White hat: everyone could be an SEO spammer
I’ve always advised people not to worry about search engine optimization (SEO) with the explanation that it’s the job of the search engine to…
Why research is crucial before starting any social campaign
There are thousands of social media channels available to us all. From blogging to Facebook, all of these channels are not created equal and…
You have only yourself to blame for bad SEO content
There are two schools of thought surrounding SEO (Search Engine Optimised) copy. The first is that it can simply be generated with fridge poetry…
If content is king, can $1 buy you royalty?
Content is King. There’s no doubt that great content brings all the users to the proverbial yard, but at what cost? And to whom?…
