Advertising and Media

McDonald’s reengineers the straw for the sake of a milkshake

When McDonald’s isn’t making quick and easy to eat food, the company also hires engineers to design straws. “No, seriously.” The multi-national food giant…

Facebook’s ad tracking system now updates in milliseconds

Facebook announced Friday that it would be providing marketers with in-depth analysis on the ads they pay for. Over the course of the year,…

WorldStarHipHop founder Lee O’Denat dies at 43

The WorldStarHipHop website grew from a place for music to a viral video phenomenon in the mid 2000s. In fact, its influence is still…

CIA goes public with huge online declassified database

Everyone’s favourite intelligence agency, the CIA, has today made 50 years’ worth of its research archive available online. This includes the late batch of…

Chelsea Manning: WikiLeaks whistleblower to be released in May

US President Barack Obama has commuted military whistleblower and Wikileaks source Chelsea Manning’s prison sentence, marking the most notable commutation of his administration. Manning…

Instagram Stories will soon get full-screen video ads

If you’re one of the 150-million people who use Instagram’s Stories feature, you’re in for a new surprise this year. Thanks to the feature’s…

Webfluential: influencer firm to shutter agency operations

Influencer marketing company Webfluential has confirmed that it will be shutting down its local agency operations, Memeburn has learnt. The news comes after Webfluential…

Should DStv just embrace Netflix?

Make no mistake, DStv sees Netflix as a threat. Or, more specifically, its parent company Naspers does. It wouldn’t have launched ShowMax, its own…

Digital marketing 101: your comprehensive guide to competitor analysis

While researching your target market and establishing your industry niche is what will give you the ‘edge’, understanding the strengths and weaknesses of your…

Profiling your customers through Big Data: what you need to know

In this era of Big Data, there are increasing opportunities for collection, processing and analysis of vast and complex data sets, which can reveal…

How tech can help you fulfill customer expectations and build a repeat business

“The purpose of business,” said the father of management science, Peter Drucker, “is to create and keep a customer.” If he lived in today’s…

Give a little, receive a lot: 4 ways content marketing can benefit your business

The general consensus amongst businesses that offer expert services is that customers are less likely to knock on your door for professional advice –…

Al Jazeera launches audio-streaming app aimed at low bandwidth markets

The market for providing news to areas starved of bandwidth appears to be growing. Al Jazeera this week announced a new audio web app…

Andrew Trench jumps ship from News24 to Times Media

A little under a year after joining 24.com, Andrew Trench has announced his resignation from the position of managing editor of News24. Originally brought…

3 tips for marketers and developers as they collaborate on digital products

Marketing is all about the “what” and the “why” — what is the essence of this product, and why does this particular market need…

Getting to know you: how tech allows big business to deliver personal service

Big businesses often face big challenges when it comes to catering to their customers. They want to deliver the same, hands-on, personal service that…

Digital media: what’s going to be big in 2016?

So here we are – 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space. We saw…

Does your corporate blog need an editorial calendar?

As you’ll soon discover when you start a blog for your company, the first few weeks and months of blogging are the easiest. When…

The power of an authentic marketing campaign (and how to create one)

We’ve all seen ads that seem so fake, forced, or sappy that we roll our eyes in disdain. “Who would ever fall for that?”…

Epson Survey Reveals Surge in Demand for Projectors as Home Cinema Trend Takes Off

Opera Mini Brings Free AI to South Africa, Tackling Data Costs and Boosting Digital Inclusion

HONOR X7c: Does This Budget Beast Deliver on Battery and That 108MP Camera?

Umvuzo Health Turns 21 with a Tech-Driven Medtech Model That’s Redefining Corporate Healthcare

Kazang Brings Card Payments to Spaza Shops, Driving Fintech-Fuelled Financial Inclusion

Flutterwave Launches Accelerate Workshop to Upskill Young Africans in Tech

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Slate Truck is an outrageously sensible pickup

Red Bull wings for Lucid – not Tesla

Gravity is a true driver’s EV SUV