Advertising and Media

Facebook Messenger’s bots can now send you advertisements

A lot has been said about Facebook and its advertising mentality this month, but this week the company announced that’s change its advertising policies…

Beyond the traffic: 3 ways to engage an online audience

The “Field of Dreams” principle generally doesn’t apply to web traffic. You can’t just build a website and expect that people will come. It…

How to advertise your brand, products and services to Millennials

If your business relies on being online to sell services and products, it’s important that you understand how to advertise to Millennials. This younger…

That was fast! Adblock Plus gets one over Facebook again

Earlier this week, Facebook announced that it would sidestep ad-blocking software in order to serve ads to users. The social network justified the move by claiming…

5 great services and ways to help quell your weekly music craving

Marilyn Manson once called music “the strongest form of magic”, and he’s right you know. After all, how else can we possibly survive the…

AdBlock Plus: Facebook’s ad-block sidestep is ‘anti-user’

Popular advertising filtering service AdBlock Plus has criticised Facebook after the social media firm announced plans to sidestep ad-blocking software. In a blog post…

YouTube Live: 4 ways businesses can use Google’s streaming app

Faced with stiff competition from Facebook, Twitter, and a handful of upstarts, Google-owned YouTube has announced it will be adding a live mobile streaming…

What lessons can Starbucks teach SA businesses about mobile tech?

The arrival in South Africa of the Starbucks coffee brand will present an ideal opportunity for South African businesses to learn from a leader…

Protecting your personal brand with Google: what you need to know

Did you know that your personal brand is your most valuable asset online. It your public profile that showcases who you are and it’s…

Ad blocking has far-reaching effects for digital advertising

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is…

incuBeta merges with DQ&A in massive R1.5bn deal

incuBeta, the South African-based digital marketing group, on Thursday announced a merger with the Netherlands-based DQ&A in a deal worth more than R1.5-billion. Founded…

The 3 basics of unparalleled content marketing

The days of just pushing product are over. Of course, companies can still make a decent buck by “focusing on product and sales only”,…

Successful customer engagement management demands planning, personalisation and optimisation

In a digital world, marketers have access to the tools and channels that allow us to engage with customers and prospects in increasingly personalised…

Display advertising drives branded search volume

As a paid search campaign manager, clients frequently ask me why more of their budget isn’t going towards branded search campaigns as those have…

We should treat disruption as an opportunity rather than a threat: here’s why

Disruption, more specifically digital disruption is the buzzword on everyone’s lips, with new competitors in a range of industries and sectors using technology to…

Are selfie sticks and smartphones the future of TV newsrooms?

Ask any contemporary journalist what pieces of equipment they couldn’t live without and chances are most will immediately mention their smartphone. With it, they…

5 ways that online perceptions create offline reality

The fact that businesses would even begin to consider that their website is merely a place where existing clients “can find them” is ludicrous….

Building customer loyalty in online retailing – a primer

One of the toughest challenges that ecommerce businesses and online retailers face is earning customer loyalty. A face to face interaction at a brick…

Alternative content creation: what we should be aiming for

Experienced the world over, the challenge of coming up with epic content is enough to keep creatives from their sleep – it hovers over…

POPI: are you clear and compliant?

While only certain sections of the Protection of Personal Information (POPI) Act have been implemented since the Act was made law on 26 November…

4 things we learned about BuzzFeed from CEO Jonah Peretti’s memo to staff

If you’ve spent any time on the Internet during the last few years, it would be almost impossible to avoid the content juggernaut by…

Make sure your target audience knows who you are

How well do you understand your target market and do you really know where you can find them online? Do you know what they…

The top 5 B2B marketing channels, and how to ace them

There are a host of B2B marketing channels available to us. But with limited time and resources, where should we be concentrating our efforts…

SA’s Smallest Businesses Are Job Engines – So Why Can’t They Get Funding

Starlink in South Africa – Regulatory turbulence grounds Elon Musk’s satellite internet plans—for now

ASUS and AMD Launch AI-Driven Expert P Series PCs for South African SMBs

South Africa’s MSMEs Still Locked Out of Funding – New Report Calls for Radical Reform

Africa Bridge Fund seeks to build a thriving Africa tech ecosystem

MortgageMarket and EasyEquities partner to launch EasyMortgages, unlocking a new era in home loan access for South Africans

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Gemini AI to enhance Volvo infotainment

Everest better at exploring than Explorer

Trail Boss badge comes to BEVs