Advertising and Media

YouTube Live: 4 ways businesses can use Google’s streaming app

Faced with stiff competition from Facebook, Twitter, and a handful of upstarts, Google-owned YouTube has announced it will be adding a live mobile streaming…

Facebook to circumvent ad-blocking software on desktop, because ‘choice’

Whether it’s due to aesthetics, data usage or horrible ads in general, ad-blocking software is only gaining steam these days. The trend has however seen…

5 bite-sized tips for using video in your marketing campaigns

The art of digital story telling is constantly evolving, and 2016 is the year of the video. It makes the cut in almost every…

3 quick tips for brands to get the most out of Facebook Messenger

Facebook Messenger allows consumers to easily open a dialogue with the companies. Both Messenger and Facebook — as the social network — are becoming…

Township-based digital agency Lemok flying South African flag abroad

An agency originating from Soshanguve, north of Pretoria, has earned itself international recognition. Known as Lemok, the township-based digital agency has won clients from…

The future of advertising agencies: technology killed the ad man

An article published in Ad Age quotes Kimberley-Clark CMO, Clive Sirken predicting that the advertising agency of the future will adopt an Uber-like approach:…

Email marketing is still relevant, ignore it at your peril

Email has found itself in a precarious situation. While it’s still everywhere — and not going anywhere — its users have no shortage of…

Display advertising drives branded search volume

As a paid search campaign manager, clients frequently ask me why more of their budget isn’t going towards branded search campaigns as those have…

We should treat disruption as an opportunity rather than a threat: here’s why

Disruption, more specifically digital disruption is the buzzword on everyone’s lips, with new competitors in a range of industries and sectors using technology to…

Are selfie sticks and smartphones the future of TV newsrooms?

Ask any contemporary journalist what pieces of equipment they couldn’t live without and chances are most will immediately mention their smartphone. With it, they…

5 ways that online perceptions create offline reality

The fact that businesses would even begin to consider that their website is merely a place where existing clients “can find them” is ludicrous….

Building customer loyalty in online retailing – a primer

One of the toughest challenges that ecommerce businesses and online retailers face is earning customer loyalty. A face to face interaction at a brick…

Alternative content creation: what we should be aiming for

Experienced the world over, the challenge of coming up with epic content is enough to keep creatives from their sleep – it hovers over…

POPI: are you clear and compliant?

While only certain sections of the Protection of Personal Information (POPI) Act have been implemented since the Act was made law on 26 November…

4 things we learned about BuzzFeed from CEO Jonah Peretti’s memo to staff

If you’ve spent any time on the Internet during the last few years, it would be almost impossible to avoid the content juggernaut by…

Make sure your target audience knows who you are

How well do you understand your target market and do you really know where you can find them online? Do you know what they…

The top 5 B2B marketing channels, and how to ace them

There are a host of B2B marketing channels available to us. But with limited time and resources, where should we be concentrating our efforts…

Video marketing just got real with user intent

Yep, its official now in ways we could never have imagined, mobile has obliterated desktop search, and although we saw that coming we could…

What will your digital marketing toolkit look like 5 years from now?

As marketers today, many of us already feel a bit overwhelmed by all the new things going on – after all, how many of…

Here’s what you should take from the Cape Argus’ student-edited #FeesMustFall edition

On Thursday Cape Argus editor Gasant Abarder announced that the newspaper had taken up a challenge issued by students involved in the #FeesMustFall protests…

First page search rankings are no guarantee of success: here’s why

In the not so distant past, your SEO success was measured by whether or not you ranked on the first page of a Google…

Traditional agencies dominate 2015 Loeries rankings

The Loeries, South Africa’s most prominent advertising awards showcase, has announced its official rankings with the traditional big agency players continuing to dominate. Taking…

HONOR X9c Redefines Rugged Smartphones with Unmatched Durability and Smart AI Features

South Africans Embrace AI: 71% Excited About Future Impact, New Survey Reveals

Temu Survey Reveals Price is King for South Africans

Purple Elephant Ventures Secures $4.5M Seed Round, Setting Record in Kenya’s Tourism-Tech Scene

Conservio raises $1M to expand sustainable travel

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

GS3 Emzoom R Style review

Dakar dominated by South African built Hilux Evos

Elkann to create Jeep and Stellantis Meta(morphosis)