Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
5 social tools to help boost brand awareness and audience engagement
Every brand wants to easily identify and reach their target audiences as quickly as possible. Audience engagement is detrimental to forming a meaningful connections…
Influencers are impacting consumers’ purchasing decisions more than ever before
In a recent article I read, a woman explained how, after coming across an Instagram post of one of her favourite bloggers, she rushed…
Social media: the future of video advertising
By 2019, Cisco predicts video will account for 80% of global traffic. That’s nearly 1 million minutes of video shared every second. And YouTube…
6 Twitter tools to optimize your social media marketing strategy
As a social media marketing platform, Twitter has some excellent sells — it hosts real-time Tweets and lets you make quick connects with the…
