Advertising and Media

M&C Saatchi snaps up Dalmatian Advertisng

M&C Saatchi has on Tuesday announced that it had acquired Dalmatian Advertising, a small Cape Town-based agency. Formerly known as Domino Digital, the agency’s…

4 weird Parlotones marketing mashups through the years

Whether you like the band’s music or not, you can’t deny that South African rockers The Parlotones are marketing powerhouses, owing to its partnerships…

Digital assistants, social & mobile: 7 new SEO strategies to look out for

Is SEO dead? If you are an online marketer, you must have come across this question on a myriad of forums. In fact, a…

Relevance, value, creative and the customer in digital marketing

I love the industry I work in with a passion, but the truth is we know that the old game is over. Creativity is…

There’s money in smileys: emoji-based ad-targeting comes to Twitter

For users, Twitter’s just getting stranger and stranger. It’s latest move however will probably be loved by advertisers. The company has announced that it…

Sony uses Moneypenny to sell a camera, the Xperia Z5

The James Bond series has been pretty heavy on product placement for some time now, but things have clearly hit a new level with…

Gil Oved, Ran Neu-Ner speak to Memeburn about The Creative Counsel’s record acquisition

On Thursday, The Creative Counsel (TCC) confirmed that it had been acquired by Publicis Groupe, the French advertising mega-corp. Memeburn first broke news of…

Confirmed: Publicis acquires The Creative Counsel in record deal

The Creative Counsel, South Africa’s largest advertising and marketing agency, today confirmed its acquisition by French advertising giant Publicis. Memeburn first broke news of…

From Aristotle to AI: the evolution of storytelling [Digital Edge]

Stories are the organising principle of reality. That’s as true today as it was at the dawn of human consciousness. But the way we…

Learning from BuzzFeed: creating branded content your audience will love

Whether you’re a blogger or a brand, you’ve grown and refined your tone and approach to creating and sharing content with your audience over…

Here’s what you need to know about putting RTB to work in an integrated digital strategy

Real-time bidding (RTB), a type of programmatic buying, is rapidly gaining currency in South Africa’s digital media landscape. A growing number of brands are…

10 rules of engagement for effective content marketing

We have all heard that content marketing is new wave of marketing, and that if you are not in content marketing you stand to…

The ‘so what’ marketing analysis on the growth of mobile in South Africa

It’s an obvious truth that South African mobile penetration is at an all-time high. The Cape Times has just reported a 100% rise in…

Untangling Inbound: what should you look for an inbound marketing agency?

Untangling Inbound is a four part series exploring the basics of inbound marketing. In this, the first article in the series, we explore what…

Creativity unlocks the power of technology

Today the bar for creativity is extremely high. It starts with people. Anyone can use the phone in their pocket to shoot and edit…

Blend content marketing and SEO to reach more customers than ever before

Great content helps you earn links that increase domain authority, improving your search rankings. It also helps you earn familiarity with your audience, building…

ShowMax: what the Memeburn team thinks

By now you’re probably well aware of the fact that Naspers has launched ShowMax, a video on demand (VoD) service aimed squarely at grabbing…

Why programmatic buying should be a core part of your marketing strategy

Programmatic buying is sweeping across the world of marketing and advertising, bringing with it new opportunities for brands to improve customer engagement, enhance media…

Hisense Bets On Gaming And Hybrid Work With A New Monitor Push In South Africa

ClawDBot: The AI That’s Quietly Taking Over South African WhatsApp

Crypto Enters 2026 With New Momentum And A Very Different Mood

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

OPPO Reno15 Series Lands In South Africa With Big Cameras And Bigger Battery Ambitions

OPPO Reno15 Series Brings Flagship-Level Hardware Logic to the Mid-Tier in South Africa

HONOR’s customer first strategy is reshaping South Africa’s smartphone market

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel