Artificial Intelligence is no longer a distant promise or a Silicon Valley experiment. It’s embedded in the now. South Africans are already using generative…
5 social tools to help boost brand awareness and audience engagement
Every brand wants to easily identify and reach their target audiences as quickly as possible. Audience engagement is detrimental to forming a meaningful connections…
Influencers are impacting consumers’ purchasing decisions more than ever before
In a recent article I read, a woman explained how, after coming across an Instagram post of one of her favourite bloggers, she rushed…
Social media: the future of video advertising
By 2019, Cisco predicts video will account for 80% of global traffic. That’s nearly 1 million minutes of video shared every second. And YouTube…
6 Twitter tools to optimize your social media marketing strategy
As a social media marketing platform, Twitter has some excellent sells — it hosts real-time Tweets and lets you make quick connects with the…
