South Africa has crossed one of its biggest economic milestones of the decade, officially surpassing pre pandemic international arrival numbers and positioning itself for…
4 weird Parlotones marketing mashups through the years
Whether you like the band’s music or not, you can’t deny that South African rockers The Parlotones are marketing powerhouses, owing to its partnerships…
There’s money in smileys: emoji-based ad-targeting comes to Twitter
For users, Twitter’s just getting stranger and stranger. It’s latest move however will probably be loved by advertisers. The company has announced that it…
Influencers are impacting consumers’ purchasing decisions more than ever before
In a recent article I read, a woman explained how, after coming across an Instagram post of one of her favourite bloggers, she rushed…
Social media: the future of video advertising
By 2019, Cisco predicts video will account for 80% of global traffic. That’s nearly 1 million minutes of video shared every second. And YouTube…
