Advertising and Media

There’s money in smileys: emoji-based ad-targeting comes to Twitter

For users, Twitter’s just getting stranger and stranger. It’s latest move however will probably be loved by advertisers. The company has announced that it…

Social media: the future of video advertising

By 2019, Cisco predicts video will account for 80% of global traffic. That’s nearly 1 million minutes of video shared every second. And YouTube…

6 Twitter tools to optimize your social media marketing strategy

As a social media marketing platform, Twitter has some excellent sells — it hosts real-time Tweets and lets you make quick connects with the…

5 extremely effective content marketing strategies to boost site traffic

We live in a technological era where companies are starting to show more and more interest in digital marketing and advertising. Digital marketing, with…

How to measure the results of your content marketing campaign

Many digital marketers have a hard time measuring the success of their digital marketing campaigns. What does success look like? There are literally hundreds…

Burn Media, Chargeads introduce programmatic journalism to South Africa

Burn Media is excited to be the first South African premium publisher to utilise the ‘Newsroom’. The Burn Network delivers programmatic journalism in proud…

Here’s what you need to know about putting RTB to work in an integrated digital strategy

Real-time bidding (RTB), a type of programmatic buying, is rapidly gaining currency in South Africa’s digital media landscape. A growing number of brands are…

10 rules of engagement for effective content marketing

We have all heard that content marketing is new wave of marketing, and that if you are not in content marketing you stand to…

The ‘so what’ marketing analysis on the growth of mobile in South Africa

It’s an obvious truth that South African mobile penetration is at an all-time high. The Cape Times has just reported a 100% rise in…

Untangling Inbound: what should you look for an inbound marketing agency?

Untangling Inbound is a four part series exploring the basics of inbound marketing. In this, the first article in the series, we explore what…

Creativity unlocks the power of technology

Today the bar for creativity is extremely high. It starts with people. Anyone can use the phone in their pocket to shoot and edit…

Blend content marketing and SEO to reach more customers than ever before

Great content helps you earn links that increase domain authority, improving your search rankings. It also helps you earn familiarity with your audience, building…

ShowMax: what the Memeburn team thinks

By now you’re probably well aware of the fact that Naspers has launched ShowMax, a video on demand (VoD) service aimed squarely at grabbing…

Why programmatic buying should be a core part of your marketing strategy

Programmatic buying is sweeping across the world of marketing and advertising, bringing with it new opportunities for brands to improve customer engagement, enhance media…

ShowMax: the good, the bad and the Naspers conundrum

Naspers’ video on demand (VoD) service ShowMax launched late yesterday. It comes with a reasonably large library (including plenty of classic South African series…

5 digital marketing lessons you can learn from trade shows

Marketing professionals know the blood, sweat, tears, and money that go into finding new leads or making conversions. But it might come as a…

POPI: there are actually massive positives for digital marketing

With the immanent implementation of the Protection of Personal Information Act, marketing companies have the opportunity to affirm their customers that the systems they…

ShowMax: 7 things you should know about Naspers’ new VoD service

Naspers today officially launched its ShowMax video on demand (VoD) offering. The Johannesburg launch followed more than a week of media reports around the…

Celebrating Innovation: Redmi Note 14 Post-Launch Event in South Africa

How iGaming is becoming more accessible in South Africa

HP Ditches the 15-Minute Wait: Is This the End of Customer Service Hell?

GITEX Africa: Shaping the Future of Tech and Positioning Africa as a Global Powerhous

Gozem Secures $30M Series B to Fuel Super App Expansion Across Francophone Africa

Koop’s AI Housekeeper: Could This Be the Solution to SA’s Startup Compliance Headache?

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Lucid CEO becomes strategic advisor

Golf 8.5 update with lots of Life

Tariffs trump US new car affordability needs