Advertising and Media

Programmatic buying and what it means for advertisers

Programmatic buying is often described as ‘the future of display advertising’, but with the inevitable expansion of the digital media landscape, specifically display ads,…

Mortimer Harvey buys direct marketing agency Action Ambro’s

Mortimer Harvey, the 24-year-old advertising and communications agency, on Thursday announced that it has acquired direct marketing outfit Action Ambro’s. The Johannesburg-based Action Ambro’s…

Hitting the Bull’s-Eye: 3 brand lessons from Target

Companies are living organisms that need to keep moving to survive. Without a concerted focus on developing their organizations, owners can drown in the…

7 colours that have a psychological impact on sales and conversions

It’s no mystery that color has an impact on how we perceive things. Just think back to your favorite color growing up. You didn’t,…

Use a magnetic content marketing strategy to generate leads

A great magnetic content marketing strategy can generate a steady stream of leads, sales and can make your overall digital marketing campaign a success….

B2B marketing: time to catch a wake-up

Scratch a bit on the surface of the current South African Business to Business (B2B) marketing landscape and it is easy to believe that…

4 marketing lessons established brands should learn from digital native companies

Digital native companies are setting customer expectations high in just about every industry and challenging established brands’ business models – a prospect that keeps…

Independent agencies really do still matter in South Africa’s digital landscape

Over the past couple of years, the digital landscape in South Africa has shifted dramatically. We’ve seen international advertising players invest in the market,…

Should the SA digital space worry about its poor Cannes Lions showing?

This year, the Cannes Lions International Festival of Creativity was not a happy hunting ground for South Africa’s digital agencies. In fact, the only…

4 ecommerce marketing trends you should really know about

The past 15 years have seen Ecommerce grow immensely. Now with the growth in technology, the pioneers of e-commerce stores are trying to make…

‘People are the digital economy’: staying relevant in an age of digital disruption

How do you ensure that your business remains relevant in an age where technology evolution is taking place so rapidly? What is the best…

How to help your sales team produce their own proposals without creating a marketing nightmare

A good proposal is the backbone of a successful sale. A creative, concise and well-written document can convince prospects who need more ‘proof’ of…

Lies, damn lies & metrics — the death of digital media

Metrics are the most believable of lies. They come pre-packaged with cause and effect, giving us the comfort of feeling our actions have led…

In digital, the idea is not in the execution

During my final year as an advertising student I attended the now defunct Eagle Awards breakfast. The international judges that year (2000) were David…

Want to beat your competitors online? Focus on magnetic content

Back in the day, having a website was all that you needed to be seen and succeed online. There were almost no competition for…

6 lessons we can learn from Nelson Mandela about dynamic storytelling

Storytelling that speaks straight to the human heart makes advertising campaigns memorable. Who can forget the BMW ‘Beats the Bendz’ ad campaign shot on…

Publicis to acquire The Creative Counsel for ‘R1bn’ in biggest ever SA agency deal

Memeburn has it on good authority that French mega agency Publicis is on the verge of securing a deal that will see it acquire…

It’s time for SA’s digital media industry to have a serious conversation about ad viewability

South African marketers, agencies and publishers that are serious about helping to grow the accountability of digital advertising should embrace a shift in the…

Following consumer pathways through a multimedia world

Today’s consumers rely on a range of devices for inspiration, information, communication and entertainment – laptops, mobile phones, tablets, television, radio, gaming consoles and…

Amorphous New Media parts ways with Times Media Group

Digital agency Amorphous New Media has parted ways with the Times Media Group, which it has been a partially owned subsidiary of since 2007….

4 things clients, agencies can do to create a greater sense of parity

It’s round this time of year — post-“yesweCannes” — many reflect on changing the agency world, client relationships, service, creativity and how they combine…

Rev up your customer service to take your CRM to the next level

If you want your employees forward-face with your customers, you need to ensure that they are power-packed with the essential skills that makes them…

iGaming FAQ: Answering the Most Common Questions for South African Players

AI’s $4.8 Trillion Explosion – Will Africa Get a Slice of the Pie?

10 Must-Know Photography Tips for New Camera Owners

AI in Recruitment: How Blue Pearl is Transforming Hiring for Modern Businesses

enza Secures $6.75M Seed Funding to Revolutionize African Payments

MGX’s $2 billion investment in Binance marks historic institutional backing

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

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