Advertising and Media

How do you ensure that your business remains relevant in an age where technology evolution is taking place so rapidly? What is the best…

A good proposal is the backbone of a successful sale. A creative, concise and well-written document can convince prospects who need more ‘proof’ of…

During my final year as an advertising student I attended the now defunct Eagle Awards breakfast. The international judges that year (2000) were David…

Back in the day, having a website was all that you needed to be seen and succeed online. There were almost no competition for…

Storytelling that speaks straight to the human heart makes advertising campaigns memorable. Who can forget the BMW ‘Beats the Bendz’ ad campaign shot on…

South African marketers, agencies and publishers that are serious about helping to grow the accountability of digital advertising should embrace a shift in the…

Today’s consumers rely on a range of devices for inspiration, information, communication and entertainment – laptops, mobile phones, tablets, television, radio, gaming consoles and…

It’s round this time of year — post-“yesweCannes” — many reflect on changing the agency world, client relationships, service, creativity and how they combine…

If you want your employees forward-face with your customers, you need to ensure that they are power-packed with the essential skills that makes them…

Every growing mid-sized enterprise needs to put in place business systems that help it streamline business processes, gain visibility into its operations, and enhance…

The days of completely loyal consumers are over with many South Africans from various income brackets making the choice to switch brands. Our experience…