Advertising and Media

Use magnetic content to generate targeted traffic for your site

Whether you are only sharing your own views on your blog or you have a business website, getting targeted traffic that is relevant and…

12 images that sum up the 2016 Bookmarks Awards [Gallery]

The 8th Bookmarks Awards took place late last week. You can find the list of winners and reflections on it here. It was a…

The IAB Digital Summit 2016 in pictures [Gallery]

The IAB Digital Summit is like the TEDx of the digital industry. Now in its second year, the summit is a precursor to The…

Bookmarks 2016: talking cars, a bearded magician, Gloogilvy comes into its own

The Bookmarks Awards, now in their eighth year, took place on Thursday night and,aside from some fancy tricks from night’s entertainment, there were few…

Guy Phillipson: lessons from the UK’s digital revolution [IAB Summit]

The UK is one of the biggest digital advertising markets in the world. Worth £4-billion in the first half of 2015, it accounts for…

Ros Atkins: how digital has changed the BBC’s approach to news

The best news presenters are their authentic selves, no matter which platform they’re working on. That was the message from BBC presenter Ros Atkins,…

New IAB committee to punt transformation in SA digital

You only have to go to a typical industry event to see how far the South African digital space has to go when it…

The curious evolution of brand storytelling [infographic]

The way we (as brands) tell our stories to consumers has come a long way. Initially, before the days of technology and constant connectivity,…

IAB SA launches tool to show what SA’s talking about online

You’ll often hear organisations claim to be “at the beating heart” of a country’s digital industry. In the case of a new tool launched…

Personalisation: not a technical tool, but a way to build closer relationships with people

Watermark Consulting’s 2014 Customer Experience ROI Study confirms what marketers have always instinctively believed: providing a good customer experience makes sound business sense. Leaders…

5 reasons media partners are as important as ever in the era of content marketing

With the rise of “owned” channels such as social media accounts and corporate websites, more and more brands are looking to distribute content directly…

Watch that? Advertising on smartwatches to reach $70m by 2019

Maybe you’re one of the people who helped sell out the Apple Watch sell out in a matter of minutes. Or maybe you prefer…

This company compares its investment strategy to the Rumble in the Jungle

In the pantheon of great sporting occasions Mohammed Ali’s epic 1974 fight against George Foreman stands tall. Known as “The Rumble in the Jungle”,…

5 ways to create a seamless digital marketing experience

When it comes to digital marketing, user experience is everything. Today’s consumers are quick to judge your digital presence, and if your online experience…

Yield optimisation: the term online publishers need to learn about, fast

Yield optimisation is a skill buyers apply on technology platforms to ensure the best possible performance for campaigns. This enables them to optimise the…

Digital may be obsessed with numbers, but advertising’s still a people game

An advertising sales rep trying to convince you to purchase premium space always leads with their traffic. Of course they should, but their traffic…

In the battle between social media and email, there’s only one clear winner

The word “distraction” comes up all too often within the context of social media, and Bryan Adams said it himself -”Social Media is a…

BuzzFeed goes literary, announces $12k emerging writers fellowship

BuzzFeed has announced that it will be offering US$12 000 fellowships to emerging writers. The selected writers will spend four months working with BuzzFeed…

4 ways to ensure your CRM system is a help rather than a hindrance

Are you doing everything in your power to ensure that you use your Customer Relationship Management (CRM) system properly to ensure your customers have…

5 things you need to know about converting fans and followers into sales

Your “followers” and “fans” on the social web consists of your blog readers, Google+ followers, LinkedIn connections, Facebook fans, Twitter followers, and even your…

5 April Fools’ pranks that would’ve made weird SA that much more interesting

With additional reporting by Lethabo Mokgatle If the world — like a broken record — got stuck on 1 April 2015, there would have…

LG’s New 100-Inch QNED TV Is a Game-Changer for Home Entertainment in South Africa

ASUS Taps Into South Africa’s AI Obsession With Smarter Devices

HONOR 400 and 400 Pro Redefine AI Smartphone Innovation for South African Users

SA SMBs are AI-Ready – ASUS Report Shows Local Businesses Are Already Seeing Real ROI

Ocellics Reinvents Fund Factsheets with Automation-Driven Platform for Investment Managers

AWIEF 2025 Awards Nominations Now Open

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel

The most recognisable tactical pickup truck evolves