Advertising and Media

Bookmarks 2016: talking cars, a bearded magician, Gloogilvy comes into its own

The Bookmarks Awards, now in their eighth year, took place on Thursday night and,aside from some fancy tricks from night’s entertainment, there were few…

Guy Phillipson: lessons from the UK’s digital revolution [IAB Summit]

The UK is one of the biggest digital advertising markets in the world. Worth £4-billion in the first half of 2015, it accounts for…

Ros Atkins: how digital has changed the BBC’s approach to news

The best news presenters are their authentic selves, no matter which platform they’re working on. That was the message from BBC presenter Ros Atkins,…

New IAB committee to punt transformation in SA digital

You only have to go to a typical industry event to see how far the South African digital space has to go when it…

MailOnline to enter SA market, appoints ad partner

The world’s most visited English-language newspaper website, the Mail Online, is set to enter the South African market as it looks to leverage the…

How to increase site conversion in 2016

Let’s be frank. All your online marketing efforts are a waste of time if your website doesn’t convert. It doesn’t matter how many visitors…

Google and your company’s SEO: a love story

Many businesses today consider backlinks to be the gold standard in boosting organic keyword rankings. It’s believed that, if they can generate a high…

5 reasons media partners are as important as ever in the era of content marketing

With the rise of “owned” channels such as social media accounts and corporate websites, more and more brands are looking to distribute content directly…

Watch that? Advertising on smartwatches to reach $70m by 2019

Maybe you’re one of the people who helped sell out the Apple Watch sell out in a matter of minutes. Or maybe you prefer…

This company compares its investment strategy to the Rumble in the Jungle

In the pantheon of great sporting occasions Mohammed Ali’s epic 1974 fight against George Foreman stands tall. Known as “The Rumble in the Jungle”,…

5 ways to create a seamless digital marketing experience

When it comes to digital marketing, user experience is everything. Today’s consumers are quick to judge your digital presence, and if your online experience…

Yield optimisation: the term online publishers need to learn about, fast

Yield optimisation is a skill buyers apply on technology platforms to ensure the best possible performance for campaigns. This enables them to optimise the…

Digital may be obsessed with numbers, but advertising’s still a people game

An advertising sales rep trying to convince you to purchase premium space always leads with their traffic. Of course they should, but their traffic…

In the battle between social media and email, there’s only one clear winner

The word “distraction” comes up all too often within the context of social media, and Bryan Adams said it himself -”Social Media is a…

BuzzFeed goes literary, announces $12k emerging writers fellowship

BuzzFeed has announced that it will be offering US$12 000 fellowships to emerging writers. The selected writers will spend four months working with BuzzFeed…

4 ways to ensure your CRM system is a help rather than a hindrance

Are you doing everything in your power to ensure that you use your Customer Relationship Management (CRM) system properly to ensure your customers have…

5 things you need to know about converting fans and followers into sales

Your “followers” and “fans” on the social web consists of your blog readers, Google+ followers, LinkedIn connections, Facebook fans, Twitter followers, and even your…

5 April Fools’ pranks that would’ve made weird SA that much more interesting

With additional reporting by Lethabo Mokgatle If the world — like a broken record — got stuck on 1 April 2015, there would have…

Targeting customers in emerging markets? Why you need to work harder to earn their attention

There’s a statistic doing the rounds that, thanks to the internet, humans now have shorter attention spans than goldfish. I’m not sure how accurate…

The digital experience needs to be about the customer

It’s a dog eat dog world in the business sector as organisations scramble to find differentiators that enable them stand out from the competition….

The cre-haters: the 5 languages of marketing love

Gary Chapman penned the Five Love Languages in 1995. It speaks to the different needs that individuals require in a relationship, such as physical…

Celebrating Innovation: Redmi Note 14 Post-Launch Event in South Africa

How iGaming is becoming more accessible in South Africa

HP Ditches the 15-Minute Wait: Is This the End of Customer Service Hell?

GITEX Africa: Shaping the Future of Tech and Positioning Africa as a Global Powerhous

Gozem Secures $30M Series B to Fuel Super App Expansion Across Francophone Africa

Koop’s AI Housekeeper: Could This Be the Solution to SA’s Startup Compliance Headache?

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Lucid CEO becomes strategic advisor

Golf 8.5 update with lots of Life

Tariffs trump US new car affordability needs