Advertising and Media

How to increase site conversion in 2016

Let’s be frank. All your online marketing efforts are a waste of time if your website doesn’t convert. It doesn’t matter how many visitors…

Google and your company’s SEO: a love story

Many businesses today consider backlinks to be the gold standard in boosting organic keyword rankings. It’s believed that, if they can generate a high…

Gawker Media signs union contract with its employees, the first at a digital media company

Gawker Media, a New York based online media company and blog network, founded and owned by Nick Denton, has announced that it has struck…

You can help turn this Cape Town-made animated trailer into a graphic novel

A little under a year ago, an animated teaser trailer surfaced on Vimeo. The video, for a project called Kariba, quickly racked up over…

New to digital marketing? Your questions, answered

While the notion of being ‘new’ to the digital marketing industry might seem strange, there will always be a client, graduate or employee who…

6 ways to supercharge PR campaigns through influencers

Public Relations has undergone a massive shift in the past two years with the digital landscape opening up far more opportunities for brand exposure….

In marketing? Here are 4 things you need to know about the latest in ad tech

Hearing the term “ad tech” makes most people think of data science and complicated formulas. While there’s a kernel of truth to this, ad…

5 things you need to know about converting fans and followers into sales

Your “followers” and “fans” on the social web consists of your blog readers, Google+ followers, LinkedIn connections, Facebook fans, Twitter followers, and even your…

5 April Fools’ pranks that would’ve made weird SA that much more interesting

With additional reporting by Lethabo Mokgatle If the world — like a broken record — got stuck on 1 April 2015, there would have…

Targeting customers in emerging markets? Why you need to work harder to earn their attention

There’s a statistic doing the rounds that, thanks to the internet, humans now have shorter attention spans than goldfish. I’m not sure how accurate…

The digital experience needs to be about the customer

It’s a dog eat dog world in the business sector as organisations scramble to find differentiators that enable them stand out from the competition….

The cre-haters: the 5 languages of marketing love

Gary Chapman penned the Five Love Languages in 1995. It speaks to the different needs that individuals require in a relationship, such as physical…

SA retailers need to get to grips with location-based messaging

The retail industry is faced with the challenges of maintaining market share and profits and while international companies are fast to adopt and exploit…

Who should tell your brand’s story?

The one thing I love most about working in digital is that I always feel like we’re moving forward at a rapid rate. We…

Sapa backs off on content deletion demand

Last week Memeburn broke news that The South African Press Association (Sapa) would be requiring any news sites that subscribe to its wire service…

What lessons are there to be learned from 2014’s mad media mix?

Looking back on 2014, it’s clear that we are living in an era of converged media where the consumer has a voice, content lives…

Google wants to make TV ads behave like they’re on the internet

This is interesting. Google is trialing technology on its Fiber network that would allow TV ads to behave more like the ones you see…

4 fresh frontiers in the search marketing space

When brands first poured their marketing budgets into search, it was a virtual land rush. Each digital settler vied for a lucrative claim on…

Impact 2015: why ambiguity may be your brand’s best friend

The first session of Impact 2015 (the MRS annual conference for insights and data bods) got off to an interesting start by Unilever CEO…

Having data is great, but you have to know to use it

Against the backdrop of a tight economy and shrinking budgets, the most successful agencies and marketers will be those who know how to use…

Hisense Bets On Gaming And Hybrid Work With A New Monitor Push In South Africa

ClawDBot: The AI That’s Quietly Taking Over South African WhatsApp

Crypto Enters 2026 With New Momentum And A Very Different Mood

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

OPPO Reno15 Series Lands In South Africa With Big Cameras And Bigger Battery Ambitions

OPPO Reno15 Series Brings Flagship-Level Hardware Logic to the Mid-Tier in South Africa

HONOR’s customer first strategy is reshaping South Africa’s smartphone market

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel