Advertising and Media

Digital impacts everything

The transition of all businesses to digital is inevitable. Its efficiencies, insights and transformative capabilities can’t be ignored. Yet we are currently living in…

Facebook launches Canvas, a DIY full-screen ad product

Facebook on Thursday announced the launch of Canvas, a new mobile product that allows video ads to play in full-screen whenever someone taps on…

Jeb Bush’s failed campaign: lessons on proactively managing your online presence

Not too long ago it seemed very likely that the US would have another President Bush, or at least another Bush as the Republican…

New marketing metrics are needed for the age of the customer

The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media thinking, and it is…

BBC Click to air 360 degree video episode

This is pretty cool. BBC World News’ flagshsip technology programme CLICK is set to launch its its first ever 360 degree programme on Saturday…

10 low down dirty SEO hacks

There are many articles and info hubs online that offer you all the very best advice on SEO, the on page, the off page,…

3 ways to pull off a brand overload like ‘Star Wars’

Nobody does branded products quite like the Star Wars franchise. It doesn’t matter whether you’re six or 60 — surely you’ve seen the Star…

Sapa backs off on content deletion demand

Last week Memeburn broke news that The South African Press Association (Sapa) would be requiring any news sites that subscribe to its wire service…

What lessons are there to be learned from 2014’s mad media mix?

Looking back on 2014, it’s clear that we are living in an era of converged media where the consumer has a voice, content lives…

Google wants to make TV ads behave like they’re on the internet

This is interesting. Google is trialing technology on its Fiber network that would allow TV ads to behave more like the ones you see…

4 fresh frontiers in the search marketing space

When brands first poured their marketing budgets into search, it was a virtual land rush. Each digital settler vied for a lucrative claim on…

Impact 2015: why ambiguity may be your brand’s best friend

The first session of Impact 2015 (the MRS annual conference for insights and data bods) got off to an interesting start by Unilever CEO…

Having data is great, but you have to know to use it

Against the backdrop of a tight economy and shrinking budgets, the most successful agencies and marketers will be those who know how to use…

New Sapa twist: news sites to haemorrhage content, lose readers?

When the South African Press Agency (Sapa) closes its doors on 31 March, news sites across the country could face a massive content crisis….

Customer-everything: the digital era’s biggest marketing change

The brand-centric approach of yesterday is quickly being replaced by customer-driven everything, where customers are dictating the style, quantity and mediums that marketers must…

SXSW Day 1: New media challenges in a world (still) dominated by traditional media

This week Snapchat’s value jumped to US$15-billion after Alibaba invested some US$200-million in the mobile messaging company. It’s something that on day one of…

Google owns the lion’s share of SA online advertising space, mobile still tiny

The South African online advertising space is growing, bringing in revenues of more than R1.3-billion a year. That’s good, but before any agency owners…

FaFing: the communication process you need to adopt right now

FaFing or fire and forgetting is a digital communication process that makes for great business practice and could possibly be the most valuable process…

SA online media could soon get code of ethics, regulatory system

The Interactive Advertising Bureau South Africa (IAB), a voluntary non-profit body which represents the interests of the South African digital industry, has announced that…

Is SA making the most of Skype’s advertising opportunities?

South Africa’s large Skype community – 1.5 million users and growing – offers advertisers access to one of the country’s most deeply engaged and…

4 years on: 4 reasons why Bloomberg West is the best tech TV show

Four years ago this March, Bloomberg TV made the (then) unusual decision to create the only daily business news TV programme focusing exclusively on technology news. Called…

HONOR X9c Redefines Rugged Smartphones with Unmatched Durability and Smart AI Features

South Africans Embrace AI: 71% Excited About Future Impact, New Survey Reveals

Temu Survey Reveals Price is King for South Africans

Purple Elephant Ventures Secures $4.5M Seed Round, Setting Record in Kenya’s Tourism-Tech Scene

Conservio raises $1M to expand sustainable travel

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Dakar dominated by South African built Hilux Evos

Elkann to create Jeep and Stellantis Meta(morphosis)

Afeela is Honda’s luxury EV – with Sony tech