Advertising and Media

How SEO can be used to maintain your online reputation

When implemented and used correctly, search engine optimisation can be a great medium that can be used to build your online business reputation. With…

Toby Shapshak hands over Stuff Magazine editorship

Toby Shapshak has handed over the editorial reins at Stuff Magazine South Africa some eight years after launching the magazine in South Africa. Taking…

The art of analytics: moving from numbers to insights

Last year, the term ‘Big Data’ was thrown around a lot, but few companies have won the battle to stay ahead of this trend….

Does SMS marketing have a big impact on reaching new customers?

How do you find new customers and persuade them to come on board? It’s something that all businesses have to wrestle with. No-one can…

The uncomfortable humanity of digital marketing

Today’s digital consumer habits cannot be typecast. While we would all embrace a clear causality between our digital campaigns and customers’ actions, our innate…

Don’t let anyone tell you that tech has killed PR

Late last year, a man who once ran the largest public relations firm in the world released a controversial book entitled Trust Me, PR…

Havas launches new service design agency in SA

Havas Village South Africa and Boondoggle, a European service design and creative digital agency on Wednesday announced that they had teamed up to launch…

SA online media could soon get code of ethics, regulatory system

The Interactive Advertising Bureau South Africa (IAB), a voluntary non-profit body which represents the interests of the South African digital industry, has announced that…

Is SA making the most of Skype’s advertising opportunities?

South Africa’s large Skype community – 1.5 million users and growing – offers advertisers access to one of the country’s most deeply engaged and…

4 years on: 4 reasons why Bloomberg West is the best tech TV show

Four years ago this March, Bloomberg TV made the (then) unusual decision to create the only daily business news TV programme focusing exclusively on technology news. Called…

Maximising customer conversations across a complex media landscape: what you need to know

Since their customers today live in a multichannel world, brands need to think carefully about how they will use different touchpoints in combination with…

New Santam ad shows what foreigners think of ‘one of a kind’ South Africa

Ever wondered what foreign tourists talk about when they return home after a visit to South Africa? Is it the country’s people, its wildlife…

24.com steps into the SAPA void, launches news agency

24.com, the digital arm of Media 24, has announced the launch of its own news agency. The new service, which is set to launch…

Drones, maps and social networks: how SA’s media has used tech to report on the #CapeFire

The fire sweeping across Cape Town’s Southern peninsula has dominated South African headlines for three days now. A number of factors, including the scale…

Ultra hi-res photo illustrates destructive beauty of #MuizenbergFire

Plenty of people have been sharing photos of the wild fire that’s been sweeping through the Cape’s Southern peninsula since the early hours of…

What The Guardian’s next editor might think about technology, and what that would mean for journalism

It was the first major news organisation to introduce live blogging, and the first to open commenting across its site. With 120-million unique visitors this…

4 things brands must do to ensure their content marketing remains relevant

After years of hype about content marketing, we’re seeing a backlash against the concept from consumers and brands alike. But this doesn’t spell the…

Could digital addiction boost your marketing efforts?

Thanks to the evolvement of the digital age, we are now living in a world that has changed beyond recognition. A world that wouldn’t…

3 things you need to remember about creating great digital content for your target audience

SEO is getting more hardcore and complex with every Google algorithm update. It’s understandable because Google always wants to provide the best user experience…

Apple actually wants you to be that douchebag filming stuff on their iPad

You’re out at a concert, or festival, or any other kind of public event really, and then you see them: the person filming the…

Bookmarks 2015: pixels, penguins and politics

The 2015 edition of the Bookmarks Awards, which aim to recognise the best work in digital media and marketing, took place tonight in Newtown,…

David Sable: ‘Websites are dead’ [IAB SA Digital Summit]

“I believe that we should be changing the world with technology…the trouble is we’re not”. Those were among the opening words from Young &…

Celebrating Innovation: Redmi Note 14 Post-Launch Event in South Africa

How iGaming is becoming more accessible in South Africa

HP Ditches the 15-Minute Wait: Is This the End of Customer Service Hell?

GITEX Africa: Shaping the Future of Tech and Positioning Africa as a Global Powerhous

Gozem Secures $30M Series B to Fuel Super App Expansion Across Francophone Africa

Koop’s AI Housekeeper: Could This Be the Solution to SA’s Startup Compliance Headache?

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Lucid CEO becomes strategic advisor

Golf 8.5 update with lots of Life

Tariffs trump US new car affordability needs