Huawei successfully launched its All-Optical Intelligent home showcase on the sidelines of the Africa Tech Festival in Cape Town. Powered by Huawei’s latest Fiber…
The uncomfortable humanity of digital marketing
Today’s digital consumer habits cannot be typecast. While we would all embrace a clear causality between our digital campaigns and customers’ actions, our innate…
Should DStv just embrace Netflix?
Make no mistake, DStv sees Netflix as a threat. Or, more specifically, its parent company Naspers does. It wouldn’t have launched ShowMax, its own…
Digital marketing 101: your comprehensive guide to competitor analysis
While researching your target market and establishing your industry niche is what will give you the ‘edge’, understanding the strengths and weaknesses of your…
Profiling your customers through Big Data: what you need to know
In this era of Big Data, there are increasing opportunities for collection, processing and analysis of vast and complex data sets, which can reveal…
