HONOR has been making waves in the smartphone industry with its innovative approach to durability and functionality. In 2025, the company continues to build…
Does SMS marketing have a big impact on reaching new customers?
How do you find new customers and persuade them to come on board? It’s something that all businesses have to wrestle with. No-one can…
Finding the right platform mix to maximise market reach: 5 things you should know
Experienced digital marketers who have used social media marketing, email marketing and employee advocacy platforms know the pros and cons of each environment. They…
Should DStv just embrace Netflix?
Make no mistake, DStv sees Netflix as a threat. Or, more specifically, its parent company Naspers does. It wouldn’t have launched ShowMax, its own…
Digital marketing 101: your comprehensive guide to competitor analysis
While researching your target market and establishing your industry niche is what will give you the ‘edge’, understanding the strengths and weaknesses of your…
