With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
3 ways to pull off a brand overload like ‘Star Wars’
Nobody does branded products quite like the Star Wars franchise. It doesn’t matter whether you’re six or 60 — surely you’ve seen the Star…
Does SMS marketing have a big impact on reaching new customers?
How do you find new customers and persuade them to come on board? It’s something that all businesses have to wrestle with. No-one can…
The uncomfortable humanity of digital marketing
Today’s digital consumer habits cannot be typecast. While we would all embrace a clear causality between our digital campaigns and customers’ actions, our innate…
Don’t let anyone tell you that tech has killed PR
Late last year, a man who once ran the largest public relations firm in the world released a controversial book entitled Trust Me, PR…
