Advertising and Media

Have you ever played that game where one player says a word and the other player says another word that they associate with that…

When it comes to campaign planning, timing is a large part of the process. However, in this day and age, when your 15 minutes…

Novemberitis has hit hard and if you’re wondering why you’re feeling demotivated with a possible early onset of social media and digital fatigue, well,…

When starting with a social media or personal branding strategy, one of the first things you should do before creating or optimising your online…

South Africa’s Great Consumer Backlash has only just begun and can be expected to get bigger and angrier if nothing is done. Should service…

Millennials are an enigmatic target market. As a group, they carry much economic power, but are difficult to define, despite being constantly and actively…

A good brand image about your business requires the optimisation and creation of content. This content can take various forms ranging from website articles…

In the digitally enabled economy of today, connected and intelligent individuals face a world rife with competition when it comes to career advancement or…

If you’re rooted in the traditional advertising space, now might be a good time to avert your eyes. If however you’re in digital, then…

I’ve noticed that people in the digital marketing space are always debating the following: What is the best social media channel? How can I…