F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Can the paid, owned and earned media model really be adapted for content marketing?
The paid, earned and owned (PEO) media model has proven to be a fairly adaptable one. It allows people to identify the nature of…
Content, delivery, hardware: what you need to win in digital display advertising
The landscape of digital display advertising is evolving. There are more opportunities than ever before for digital signage to make an impact. However, many…
Mobile’s time is now: ad market rises 105% thanks to Google, Facebook
Anyone who’s been following Google and Facebook’s financials of late probably saw this one coming. Last year, global mobile ad revenue rose 105.0% to…
Samsung sticks with trend of mocking absolutely everyone in new ad
The US ad for the Samsung Galaxy Pro tablet might just be its most smug effort to date. The ad, which sticks people in…