The Commerce Media Platform Flow has officially launched the world’s first and only shoppable audience marketplace – a powerful new platform where advertisers can…
Yes, Facebook’s killing your page… now grow up and stop moaning about it
This may be something of an unpopular opinion, but I honestly don’t understand why everyone’s up in arms over Facebook’s decision to be what…
Measure these 3 non-financial marketing metrics and optimise your growth
As a marketing executive I’ve learnt that marketing strategies may require adaptations as the implementation process unfolds. Yes, even the best strategies! All businesses…
Do you suffer from these 6 misconceptions about content marketing?
It’s a rule of thumb in 2014 that anyone involved in digital marketing should include content marketing in their book of plays. Content marketing…
What a Californian earthquake can teach us about the future of journalism
Writing a one column news story using the five Ws and one H — Who, What, Where, When, Why and How — is pretty…
