Ads & Marketing

Instagram is letting companies ‘promote’ influencers’ posts as ads

Instagram is about to shove even more advertising down your throat according to a new blog post on Tuesday. The social network announced that…

You should care about Gmail’s dynamic content: here’s why

Google recently announced that it was rolling out a feature that will allow Gmail users to see dynamic content inside emails. Initially limited to…

Lego pokes fun at foldable smartphones with its ‘Lego Fold’ reveal

Lego might have joined the foldable smartphone war with its very own “Lego Fold”, it revealed on Twitter. “A stunning 5-inch cover display unfolds…

Facebook will soon tell you the origin of the ads on your Newsfeed

In an announcement posted to its Advertisers Hub, Facebook has revealed new transparency updates for users. Spotted first by TechCrunch, the updates will inform…

6 big trailers and ads from the 2019 Super Bowl

On Sunday, the 53rd edition of the Super Bowl took place in Atlanta, USA, and as the American sporting tradition dictates, a number of…

Google Chrome will start blocking harmful ads globally from July

Google Chrome will block harmful ads worldwide from July 2019, following the new standards determined by the Coalition for Better Ads. “Today, the Coalition…

AT&T renames its 4G service ‘5G E’ and its rivals are not happy

Network operators spend a large wad of the cash you send them formulating new marketing campaigns. But while some are awkward (if not downright…

This ‘Kitten Kollege’ YouTube series is the cutest thing you’ll watch today

Okay, so I’m a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in…

The omni-channel experience and its true definition

The omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of…

Data analytics and its impact on your business

We live in a world where there is more information captured on a minute-by-minute basis about our daily lives than ever before. Practically everything…

Embracing video in sales and marketing

As sales specialist Chris Murray puts it: “The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer…

7 digital conferences to attend in South Africa in 2018

If you’re anything like me, a person who plans and makes lists for everything, you will probably appreciate that I lock important events into…

How to get the most from your lead scoring model

Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of…

How AI will put the ‘kapow’ back into marketing

It seems like everyone is talking about artificial intelligence (AI) being a game changer, but how many marketers really understand how AI is changing…

Facebook bans cryptocurrency ads

Facebook has said it will ban ads related to financial products and services like cryptocurrency, binary options and initial coin offerings. The move is a bid…

Drive retention with a post-purchase ecommerce marketing strategy

Do you have a post-purchase strategy in place? Are you focusing your efforts not only on bringing in new customers but also nurturing existing…

How to build genuine trust with lead nurturing

In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays…

Watch: Sassy Namibia invites Americans to visit its ‘shithole’ country

They say no publicity is bad publicity, and they may be right in the case of Namibia. This week marked the second time the…

Uber’s wildly odd ad will resonate with Capetonians stuck in traffic daily

Uber’s first advertisement highlighting the plight of commuters in southeast Asia may just trigger a nerve for those stuck in traffic in Cape Town…

Facebook evens the playing field by discontinuing ‘dark posts’

At the end of October, Facebook broke the news that it planned to introduce a new advertising feature that would lead to any paid…

Productivity On A Large Screen

Everlytic Launches Cutting-Edge AI Studio with WhatsApp Chatbots for Smarter Communication

Everlytic’s new API Communicator feature enhances customer engagement across multiple channels

Savant Launches Savant Build Cohort 3 to Accelerate Deep-Tech Innovation in the Green Economy

Simplicity at scale: The role of leadership in agile transformation

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Google Cast and other Christmas goodies for Rivian

GM switches-off Cruise control on $10bn robotaxi project

CHARGE taking EVs off-grid in the North West