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YouTube

  • YouTube is bringing live TV channels to all devices

    YouTube announced yesterday that its live TV service, set to take on cable, was officially a-go. "It's live TV designed for the YouTube generation -- those who want to watch what they want, when they want, how they want, without commitments," reads the blog post. Working with networks and affiliate partners, YouTube has found a way to live stream from channels like ABC, CBS, FOX, NBC and ESPN -- meaning that viewers will be able to watch live as soon as a new episode of shows like Empire, Scandal and The Big Bang Theory airs.  "Christian Oestlien, Product Management Director, recently used YouTube TV to watch 'The Oscars' live on...

  • People watch one billion hours of YouTube every day

    YouTube revealed in a blog post yesterday that its users are watching a billion hours of YouTube every single day. A few years ago, the company decided that instead of focusing on complete video views, it was going to look specifically at how long viewers stay tuned to videos -- something that Facebook has picked up with its own videos recently. By focusing on time, YouTube is able to provide more specific data to advertisers and content creators, making it easier for them to understand what keeps viewers interested in their content. "We thought it would help us make YouTube a more engaging place...

  • YouTube reportedly ditching long, unskippable ads

    YouTube's in-video advertising will undergo a transformation in the coming months, this according to a new report by Campaign. The report suggests that the Google-owned video powerhouse is looking at a new advertising strategy, and will ditch its 30-second unskippable ad format looking instead to more user-friendly, bite-sized ad snippets. The company has "decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers," according to a Google spokesman quoted by Campaign. According to a new report, YouTube will be ditching longer advertisements on its platform in favour of more...

  • Update: Now YouTube scares PewDiePie by dropping his show

    Hours after Disney announced they would no longer be affiliated with PewDiePie (AKA Felix Kjellberg), YouTube announced that they had cancelled his show and removed him from its premium advertising program. Last month, Kjellberg released a video that was both antisemitic and abusive. Paying for young Indian men to hold a sign reading "Death to All Jews", the millionaire claimed he meant to highlight how far people will go for US$5. Disney's Maker Studios were involved in the production of his YouTube Red show Scare PewDiePie, in which Kjellberg is placed in game-like situations meant to frighten him. The second season had been...

  • Disney ditches YouTube star PewDiePie over antisemitic videos

    Disney announced yesterday that they would no longer be working with Swedish YouTuber PewDiePie -- real name Felix Kjellberg -- after it was revealed that he had paid two men to pose with hateful imagery in the name of a joke. In mid-January, Kjellberg used an app called Fiverr that allows users to pay five dollars for anything to pay two Indian men to hold up a sign reading "Death to All Jews". The men claimed that they did not understand the term "Jews" and so were ignorant as to what they were promoting. Kjellberg was not able to make the same...

  • Beyonce sued for sampling Messy Mya: the YouTube legalities explained

    Both YouTube and Beyonce have had a busy start to the month. That trend is seemingly set to continue, at least for the latter. While just a few days ago she was celebrated on Instagram, Beyonce is reportedly being sued for using vocal samples from a deceased YouTuber in her track Formation without permission. Voice clips from social media celebrity Messy Mya's video, Booking The Hoes From New Wildin, is used within the first ten seconds of the Lemonade track by producer Mike WiLL and Queen B. Another sample of another Mya clip can be heard around the minute mark. The three-times...

  • YouTube mobile livestreaming coming to your phone ‘soon’

    Following in Facebook and Twitter's stead, Google's video behemoth YouTube has announced that it has begun rolling out mobile livestreaming to select creators. It's a big move for the company, which hasn't really focused on the mobile broadcasting space, a space in which it's constantly losing ground to the likes of Facebook Live and Twitter's Periscope. The company notes that YouTube mobile livestreaming will be built into the mobile app itself, negating the need to install two different apps. An in-app capture button will be used to kick off the livestreaming process. YouTube notes that these livestreamed clips will also have the "same...

  • Got a monster connection? YouTube now has 4K live streams

    4K video streaming is still a significant obstacle for many internet users, requiring fast speeds and loads of data to take advantage of it. But 4K live streaming is an even bigger obstacle though, owing to the real-time nature of it all. Still, that hasn't stopped YouTube from supporting the standard, the company announced earlier this week. "Today, we're proud to say that we're taking 4K video one step further with the launch of 4K live streaming for both 360-degree videos and standard videos," YouTube explained. The first high-profile use for the standard came last night at The Game Awards, which saw...

  • 20 of South Africa’s biggest YouTube personalities by the numbers [Digital All-Stars]

    Digital All Stars is a series of articles which aims to celebrate the best of South African digital. The articles, which will appear on Memeburn and Ventureburn, recognise and celebrate South Africa’s best digital entrepreneurs, business people, advertisers, and media professionals among others. Sure, data might be expensive and smartphones haven't reached everyone just yet, but that hasn't stopped South Africans from taking to video in a massive way over the past several years. We aren't just a nation of YouTube viewers though, because we also play host to a fascinating variety of South African YouTubers. So who are the biggest players in South...

  • YouTube now supports HDR videos by anyone

    YouTube has traditionally been pretty quick about supporting new video standards (for the most part), and now HDR joins 60FPS, 4K, 360 video and other options on the video-streaming service. The company published a blog post, detailing the new development and outlining the benefits. "Today we are adding support for High Dynamic Range (HDR) videos on YouTube. HDR videos have higher contrast, revealing precise, detailed shadows and stunning highlights with more clarity than ever. Support for wide colour gamut means colours are more vibrant. Simply put, HDR unlocks the most spectacular image quality we've ever streamed." YouTube now allows anyone to upload...

  • YouTube gets pinned comments, cute ‘creator hearts’

    If you were to give the internet an enema, you'd probably stick the hose in YouTube's comments section. Between the racism, sexism and trolls, it can be a rather toxic place. But Google is continuing its push to gussy up the service, introducing pinned comments and several other features in the process. YouTube uploaders can now pin comments on videos, allowing you to "highlight great engagement from your fans or share information with your audience", the company wrote on its Creator blog. That's not the only way you can show love to your favourite comments, as the team has implemented the ability...

  • It’s fascinating to watch a YouTuber grow up online

    We've all seen those "dude takes a picture every day for five years" type of YouTube videos, but it's incredibly fascinating to watch the process happen to an actual YouTuber over the years. In fact, do yourself a favour and check out Remy Mumby's Food Oddities channel from beginning to end. The YouTuber started his channel in 2008 at the age of eight, filming himself eating quirky and sometimes disgusting snacks. This includes everything from armadillos and wasp cookies to Balut and guinea pig. Fast-forward eight years and, well, you have an unintentional growth chart in YouTube form. It really drives home the effect of the internet era on...

  • Google buys branded content platform FameBit

    Marketing and branded content platform FameBit has this week been acquired by Google. This is in an attempt to bring brands and creators, especially YouTube content creators, closer to realising the potential for collaboration. The financial details of the deal is unknown. Santa Monica- based FameBit, now three years old, has over 45 000 creators under its belt. Those creators have a combined reach of 3.3-billion individuals. They've generated more than 406-million views as well as 1.5-billion minutes in watch-time. Famebit will bolster Google's YouTube platform, making it easier for creators and brands to partner "Every day we see more brands grow, transform and...

  • YouTube Go turns YouTube into offline video portal

    Google's latest app YouTube Go, aims to make it easier for those with limited connectivity to watch videos offline. YouTube Go will initially launch in India, and according to the company, its team has travelled the country to better understand its peoples' requirements. But while the app will head to the Asian subcontinent first, the advantages for Africa and other data-stretched lands are clear to see. YouTube Go will allow users to save videos for offline viewing, while allowing them to choose the video quality and file size. It effectively means that YouTube is now a portable, offline video repository. YouTube Go is...

  • YouTube goes social, launches a community tab for creators

    YouTube is now going beyond being a video-sharing platform and is implementing a community tab that is meant to strengthen the bond between creators and their viewers. The feature is currently in beta but the company hopes that in the coming months it will be launched to a wider community. "You've grown up together, laughed together, and done incredible things together, from shifting attitudes about gay rights to volunteering millions of dollars toward important charitable causes," YouTube says. Up until now, viewers could only interact with YouTubers on the comments section which we all know is a haven for abuse. With the community...