In the fast-paced world of smartphones, a fierce rivalry has shaped the industry for over a decade. On one side, Apple, the epitome of…
5 steps ensuring social media serves your business
Social media is a vital part of any online marketing campaign. It is an important fact that marketers need to understand. However, getting to…
What developments can you expect from email marketing in 2011?
2010 has come and gone and arguably the biggest industry prediction that came to pass was the rise (and rise) of social media and…
Integrating marketing and social media remains a challenge
According to industry sources, social media spending will become a larger percentage of companies’ marketing budgets. But as trends analyst and digital intelligence company eMarketer…
Why data is the new oil
Can there be any commodity more precious to an online user today than data? This resource is already valuable for those that know how…
