The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Contagious 2015: 5 massive takeaways around why you should be ‘obsessing experience’
A jam-packed room of brand managers, heads of development, insight folks and agency bods came to listen to Contagious 2015. Introduced by Contagious CEO,…
IAB SA launches tool to show what SA’s talking about online
You’ll often hear organisations claim to be “at the beating heart” of a country’s digital industry. In the case of a new tool launched…
Personalisation: not a technical tool, but a way to build closer relationships with people
Watermark Consulting’s 2014 Customer Experience ROI Study confirms what marketers have always instinctively believed: providing a good customer experience makes sound business sense. Leaders…
Your brand is more than a hashtag, treat it as such
One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to…
