The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Yes, Facebook’s killing your page… now grow up and stop moaning about it
This may be something of an unpopular opinion, but I honestly don’t understand why everyone’s up in arms over Facebook’s decision to be what…
Measure these 3 non-financial marketing metrics and optimise your growth
As a marketing executive I’ve learnt that marketing strategies may require adaptations as the implementation process unfolds. Yes, even the best strategies! All businesses…
Do you suffer from these 6 misconceptions about content marketing?
It’s a rule of thumb in 2014 that anyone involved in digital marketing should include content marketing in their book of plays. Content marketing…
Can the paid, owned and earned media model really be adapted for content marketing?
The paid, earned and owned (PEO) media model has proven to be a fairly adaptable one. It allows people to identify the nature of…
